End-to-End Consumer Insights Lead for Growth

PepsiCo Inc.; Reading; On-site; GBP 60,000 - 90,000; Full time

Job summary

PepsiCo Inc. in Reading, United Kingdom, seeks a senior Consumer Insights partner toOwn the Sustain Growth / Walkers PC agenda, translating consumer understanding into strategic choices that restore performance and unlock sustainable growth.

You will connect Marketing, Sales, R&D, and global partners behind insights and accelerate learning through agile, evidence-driven approaches. You will diagnose performance drivers, shape hypotheses, and land decisive recommendations, moving at pace with

Qualifications

• Growth mindset linking diagnosis, strategy, and activation into a single POV.
• Strategic fluency on penetration, portfolio choices, and translating where to play into practical actions.
• Ability to turn JTBD insights into propositions, pricing, and channel considerations.
• Strong qualitative and quantitative foundations with sound judgement.
• Credible with senior stakeholders; builds alignment and evidence-driven narratives.
• Ability to distill large data into clear, actionable insights and storytelling.
• Starts from business decisions and guides the research to answer core questions.
• Empathetic, consumer-first perspective across occasions, needs, and growth.
• Sees connections across category, portfolio, brand, shopper, and commercial drivers.
• Concise, compelling communication of insights; comfortable with collaboration.

Responsibilities

• Own the E2E Consumer Insight agenda for Sustain Growth / Walkers PC and align priorities with turnaround goals.
• Diagnose drivers of performance by integrating consumer and shopper evidence; identify high-value problems.
• Lead critical insight initiatives for turnaround workstreams and land decisive recommendations.
• Ensure PC initiatives are growth-focused, outside-in, and aligned with brand strategy and activation opportunities.
• Close the loop with live learning, performance evaluation, and decision to scale or pivot.
• Modernise insight work with AI-enabled, reusable evidence assets and agile methods.
• Collaborate across UK Insights teams, bringing the best expertise to cross-functional forums.

Skills

Growth Partner

Strategic fluency

Activation able

Solid researcher

Stakeholder Leadership

Simplifies complex

Decision-led

Human-centric orientation

Connects the Growth System

Simplifies complexity into action

Influences through challenge

Job description

PepsiCo Inc. in Reading, United Kingdom, seeks a senior Consumer Insights partner toOwn the Sustain Growth / Walkers PC agenda, translating consumer understanding into strategic choices that restore performance and unlock sustainable growth.

You will connect Marketing, Sales, R&D, and global partners behind insights and accelerate learning through agile, evidence-driven approaches. You will diagnose performance drivers, shape hypotheses, and land decisive recommendations, moving at pace with