Brand Manager, Consumables - Growth & Campaigns

PepsiCo; Greater London; Sur place; GBP 60 000 - 90 000; Plein temps

Résumé du poste

SodaStream, part of the PepsiCo family, seeks a UKI Consumables Marketing Lead to own the day-to-day management of CO2, flavors and bottles, and to shape local category growth in partnership with Brand, Commercial and DX teams.

You will lead local go-to-market planning and execution for consumables initiatives, coordinating with agencies and cross-functional partners across channels and markets to drive key campaigns and activation in the UKI region.

Qualifications

• 5+ years’ experience in brand, marketing or category roles within UKI market; experience within established global blue-chip businesses and/or high-growth start-ups across FMCG, SDA or Beverage categories - with exposure to strong DTC/eComm brands advantageous.
• Native-level English proficiency required; additional Nordic or Dutch language skills are advantageous.
• Experience managing campaigns, launches or category initiatives across multiple channels.
• Strong commercial mindset with understanding of how marketing activity drives category and business performance.
• Experience working cross-functionally across marketing, ecommerce, commercial or agency partners.
• Strong project management and organisational skills with ability to manage multiple priorities simultaneously.
• Experience briefing agencies and supporting campaign development processes.
• Strong communication and stakeholder management skills.
• Analytical mindset with ability to interpret performance data and identify actionable opportunities.

Responsabilités

• Own the day-to-day management and performance of the UKI Consumables categories (CO2, Flavors and Bottles)
• Support development of local category growth plans in partnership with Brand, Commercial and Demand Acceleration (DX) teams
• Monitor category performance, commercial trends and market opportunities, identifying actions to support growth and repeat purchase.
• Partner with Analytics & Insights teams to help identify opportunities related to customer engagement, retention and category penetration.
• Feed into global innovation development processes, representing local market needs and opportunities for consumables categories.
• Lead local go-to-market planning and execution for consumables innovation launches and initiatives.
• Develop and manage local campaign and activation plans across Consumables categories in alignment with broader UKI marketing priorities.
• Brief and manage agencies and cross-functional teams where required across consumables initiatives and campaigns.
• Support development of campaign messaging, creative direction and local market execution across channels.
• Coordinate localisation, translations and market adaptation of campaign, PR and launch communications across UKI.
• Lead selected seasonal, tactical or category-specific campaigns where appropriate, with support from the UKI Brand Lead.
• Review and approve local creative, copy and marketing materials across consumables initiatives.
• Partner closely with Commercial, DX, Growth, Advocacy and Ecommerce teams to ensure strong alignment across plans and priorities.
• Support integration of consumables priorities across ecommerce, lifecycle and customer engagement initiatives.
• Collaborate with Media and Growth teams to ensure campaigns are supported with appropriate media and activation plans.
• Help connect brand activity with broader customer and commercial objectives across the market.
• Support ongoing tracking, reporting and post-campaign analysis across consumables initiatives.
• Contribute to broader UKI marketing planning and business priorities as part of the wider Brand team.
• Partner closely with DX teams to support integration of consumables priorities across retailer activations, shopper campaigns and key commercial moments.

Connaissances

Brand/Marketing experience

Category management

Campaign management

Cross-functional collaboration

Analytical mindset

Project management

Stakeholder management

English proficiency

Description du poste

SodaStream, part of the PepsiCo family, seeks a UKI Consumables Marketing Lead to own the day-to-day management of CO2, flavors and bottles, and to shape local category growth in partnership with Brand, Commercial and DX teams.

You will lead local go-to-market planning and execution for consumables initiatives, coordinating with agencies and cross-functional partners across channels and markets to drive key campaigns and activation in the UKI region.