Strategic Consumer Insights Lead for Growth

PepsiCo Inc.; Reading; Vor Ort; GBP 60.000 - 75.000; Vollzeit

Zusammenfassung

PepsiCo Inc. is seeking a determined contract-10-months to support the Walkers/UK Foods consumer insights agenda.

You will translate priorities into focused learning plans, diagnose drivers of performance, and partner with Commercial, R&D, and global teams to inform key growth decisions. Work will involve shaping hypotheses, prioritising learning, and delivering actionable recommendations with a strong data and consumer perspective.

Qualifikationen

• Growth Partner: Can connect diagnosis, strategy, activation and multi-data source learning into one clear point of view to influence business decisions, rather than treating insight as a research exercise or series of disconnected inputs.
• Strategic fluency: Understands how brands grow; the role of penetration, portfolio choices and brand roles; how to translate 'where to play' into practical 'how to win' actions, with levers that will move the business most.
• Activation minded: Understands full growth mix and knows how to turn JTBD into right proposition (product/pack), brand-building and comms, working with x-functions on initiatives and availability (channel/shopper) and value (pricing, price-pack-architecture etc).
• Solid researcher: Strong qual and quant foundation with judgement to choose the right approach for the question, balancing pace, cost and rigour. Can independently design learning plans and challenge agency recommendations.
• Stakeholder Leadership: Credible with senior stakeholders, learning to build strong partnerships to act as a strategic thought partner. Challenges constructively for Consumer, builds alignment and keeps teams anchored in evidence.
• Simplifies complex: Able to cut through wealth of data and information to find crux of insight and narrative, communicating this clearly and compellingly. Comfortable adopting and blending capability / segmentation frameworks
• Decision-led, not research-Led: Starts with the business decision, not the research question. Works backwards to what needs to be answered and delivered, with eye to output from the off. Business seeks out as a thought partner
• Human-centric orientation: Naturally empathetic, able to talk from the Consumer's shoes, coming at growth from the perspective of people, occasions and needs rather than brands, functions or channels. Reframes conversation this way.
• Connects the Growth System: Sees connections across category, portfolio, brand, shopper and commercial drivers and can move seamlessly from diagnosis to where-to-play and how-to-win as a 'red thread'.
• Simplifies complexity into action: Can distil lots of information and potentially conflicting sources into a handful of insights and a story that people remember and act upon; comfortable to workshop this through as well as type up.
• Influences through challenge and partnership: Builds trust quickly, challenges constructively and aligns diverse stakeholders around a shared direction. Knows when to lead, when to coach and when to bring others with them.

Aufgaben

• Support the E2E Consumer Insight agenda for Walkers / UK Foods portfolio. Align efforts behind the most important growth choices rather than a list of brand requests.
• Help diagnose what is driving performance and bring the Consumer "why". Integrate Consumer and Shopper evidence to explain what is happening and what to do next.
• Support critical insight initiatives for priority business unit workstreams. Shape hypotheses, unknowns and learning plans for agreed priorities.
• Make every brand initiative needs-first and connected to growth strategy. Pivot from brand-out to outside-in and unlock activation across NPD, Vis/pack, Comms, Channel, Occasion-Based-Pack-Price-Architecture.
• Close the loop through live learning and performance evaluation. Define success measures and connect in-market performance to determine scaling decisions.
• Modernise how insight work gets done. Apply knowledge-first and AI-enabled approach; reuse evidence and build knowledge assets.
• Strengthen one integrated UK Insights team. Collaborate across Consumer, Shopper, Strategic and end-to-end Commercial Insights; contribute to forums and team culture.

Kenntnisse

Growth Partner

Strategic fluency

Activation minded

Solid researcher

Stakeholder Leadership

Simplifies complex

Decision-led

Human-centric orientation

Connects the Growth System

Influences through partnership

Jobbeschreibung

PepsiCo Inc. is seeking a determined contract-10-months to support the Walkers/UK Foods consumer insights agenda.

You will translate priorities into focused learning plans, diagnose drivers of performance, and partner with Commercial, R&D, and global teams to inform key growth decisions. Work will involve shaping hypotheses, prioritising learning, and delivering actionable recommendations with a strong data and consumer perspective.