Senior Marketing & Brand Growth Leader

PepsiCo Inc.; Reading; On-site; GBP 45,000 - 60,000; Full time

Benefits offered by this job

Car allowance

Flexible working

Critical illness cover

Discounted gym memberships

Enhanced parental leave

Electric car schemes

Job summary

PepsiCo leads growth through insight-led brand innovation. The role focuses on transforming our brands beyond traditional snacks into broader food occasions, combining consumer insight, brand strategy and commercialisation for Ready-to-Eat, Ready-to-Cook and Away-from-Home channels in the UK.

You will partner with cross-functional teams, translate insights into strategic platforms, and build consumer-led brand extensions with scalable, commercially viable concepts.

Qualifications

• Significant experience in consumer strategy or brand innovation in FMCG or food & beverage.
• Proven ability to lead cross-functional teams and deliver consumer-led innovation at scale.
• Strong understanding of consumer insight, brand development, and commercial delivery.
• Experience with Away-from-Home channels or activations is advantageous.
• Strategic thinker with storytelling and influencing skills.
• Passion for food, culture and driving brand relevance.

Responsibilities

• Identify consumer demand moments and unmet needs across meal occasions.
• Translate insights into strategic platforms for brand growth and expansion.
• Define opportunities across Ready-to-Eat, Ready-to-Cook and Away-from-Home with a clear right-to-win for our brands.
• Build future-facing, consumer-led brand extensions and sub-brand architecture.
• Partner with cross-functional teams to develop and commercialise winning product solutions.
• Ensure all innovation is scalable, commercially viable and aligned to consumer needs.
• Lead the development of integrated, 360° communication strategies, adapting global assets for the UK market.
• Ensure consistent, compelling brand messaging aligned to strategy.
• Lead Away-from-Home strategy and activation, delivering engaging and impactful brand experiences.
• Develop an end-to-end playbook for consistent brand activation across channels and key events.
• Collaborate closely with sales teams to support execution and external sell-in.
• Establish clear success metrics and track performance, providing insights and recommendations to optimise impact.

Skills

Consumer strategy

Brand innovation

Marketing

FMCG experience

Cross-functional leadership

Job description

PepsiCo leads growth through insight-led brand innovation. The role focuses on transforming our brands beyond traditional snacks into broader food occasions, combining consumer insight, brand strategy and commercialisation for Ready-to-Eat, Ready-to-Cook and Away-from-Home channels in the UK.

You will partner with cross-functional teams, translate insights into strategic platforms, and build consumer-led brand extensions with scalable, commercially viable concepts.