Senior Marketing Executive - Live Events & Ticket Growth

Live Nation Entertainment; Glasgow; On-site; GBP 36,000 - 54,000; Full time

Job summary

DF Concerts & Events in Glasgow, UK, is seeking a Senior Marketing Executive to lead integrated campaigns, shaping strategies through data-driven insights and audience segmentation. You will manage budgets, collaborate with internal teams and external partners, and develop compelling content to drive ticket sales and fan engagement.

You’ll work in a dynamic Marketing & Communications team, aligned with company goals and delivering high-quality marketing assets across multiple channels.

Qualifications

• Proven marketing experience, preferably in live entertainment or events.
• Strong audience segmentation, channels knowledge and campaign optimization.
• Experience managing budgets and maximizing ROI.
• Ability to analyze data to guide marketing decisions.
• Experience with website, social media, email marketing and digital advertising.
• Collaborates with design teams, agencies, and freelancers.
• Keeps up-to-date with marketing trends and technologies.
• Excellent organisational skills and ability to manage multiple campaigns.
• Strong copywriting, proofreading and interpersonal skills.
• Self-motivated, proactive and collaborative.

Responsibilities

• Develop and implement targeted marketing campaigns for shows to maximise awareness and ticket sales.
• Plan and manage campaign timelines, deadlines and budgets for assigned shows.
• Create and distribute campaign assets to artists, venues, ticketing agents, etc.
• Handle admin for shows, including websites, boards, budgets and stakeholder comms.
• Collaborate with the wider team on joint campaigns across website, email, social and ads.
• Develop creative content to increase awareness and revenue for shows.
• Shape marketing strategy and ensure brand consistency across channels.
• Attend live events to capture content for digital platforms.
• Maintain relationships with promoters, agencies, venues and partners.
• Measure results and provide insights to refine future campaigns.
• Stay updated on technologies, trends, and opportunities to grow.

Skills

Marketing experience

Live events marketing

Audience segmentation

Budget management

Campaign optimization

Data analysis

Content creation

Cross-functional collaboration

Job description

DF Concerts & Events in Glasgow, UK, is seeking a Senior Marketing Executive to lead integrated campaigns, shaping strategies through data-driven insights and audience segmentation. You will manage budgets, collaborate with internal teams and external partners, and develop compelling content to drive ticket sales and fan engagement.

You’ll work in a dynamic Marketing & Communications team, aligned with company goals and delivering high-quality marketing assets across multiple channels.