Senior Marketing Executive

DF Concerts Limited; Glasgow; On-site; GBP 36,000 - 48,000; Full time

Benefits offered by this job

Generous vacation

Healthcare

Retirement benefits

Student loan repayment

Tuition reimbursement

Caregiver leave

Employee ticketing program

Job summary

DF Concerts & Events is seeking a Senior Marketing Executive to lead integrated campaigns for our live shows in Glasgow. You will craft creative strategies, analyse customer data, manage budgets, and produce engaging content to boost ticket sales and fan engagement.

Join a collaborative team at DF Concerts & Events, driving ROI across channels, working with internal design teams and partners, and staying ahead with emerging marketing trends.

Qualifications

• Proven experience in marketing, preferably live entertainment or events.
• Strong audience segmentation and channel understanding.
• Experience managing budgets and maximizing ROI.
• Ability to track KPIs and derive actionable insights.
• Experience with websites, social media, email marketing, and digital ads.
• Experience collaborating with design teams, agencies, and freelancers.

Responsibilities

• Develop targeted marketing campaigns for shows, maximise awareness and ticket sales.
• Plan campaign timelines and budgets.
• Create and coordinate marketing assets for shows and distribute to partners.
• Maintain show-related boards, websites, budgets and stakeholder communications.
• Collaborate with the team on joint marketing across channels.
• Develop content to raise awareness and drive revenue.
• Create and implement marketing strategies to build brand and engagement across channels.
• Attend events to capture content for digital platforms.
• Maintain relationships with promoters, agents, venues and partners.
• Measure campaign results and present insights to stakeholders.
• Stay updated with marketing trends and technologies.
• Support the team with additional responsibilities as needed.

Skills

Marketing experience

Audience segmentation

Budget management

ROI optimization

Data analysis

Digital marketing

Social media

Email marketing

Content creation

Collaboration

Copywriting

Attention to detail

Job description

Job Summary

Company: DF Concerts & Events Department: Marketing & Communications Location: Glasgow, UK Reports to: Senior Marketing Manager Working hours: Full time plus additional event working as required Job Type: Permanent

Role Description

As Senior Marketing Executive, you'll lead integrated marketing campaigns for our diverse portfolio of shows. You will create creative strategies and data-driven approaches that will be instrumental in driving ticket sales and enhancing fan engagement. You'll analyse customer data to shape marketing decisions, manage budgets, and develop engaging content that resonates with fans. In our collaborative and dynamic team environment, you'll work alongside passionate professionals, contributing your innovative ideas and commitment to excellence to help elevate our marketing initiatives and drive ticket sales.

What it’s like to work in the Team

The Marketing and Communications team at DF Concerts is made up of a diverse group of individuals, all sharing a passion for what they do in their roles. We have a helpful, open, and approachable nature which helps to build relationships within the team and the wider company and allows for collaborative working. We all have a joint passion for selling out events and building the brands we work across to achieve our joint goals.

Who you are

• Proven experience in marketing, preferably within the live entertainment, music, or events industry.
• Strong understanding of audience segmentation, marketing channels, and campaign optimisation.
• Experience managing budgets and maximising ROI through effective spend allocation.
• Ability to track and analyse key performance metrics to optimise campaigns and deliver actionable insights.
• Experience with website management, social media platforms, email marketing, and digital advertising.
• Experience collaborating with internal design teams, agencies, and freelancers to produce high-quality marketing assets.
• Up-to-date knowledge of emerging marketing trends, tools, and technologies.
• Excellent organisational skills with the ability to manage multiple campaigns simultaneously.
• A passion for all things marketing and a strong desire to learn, create, contribute, and innovate.
• Excellent attention to detail with a focus on quality and consistency.
• Excellent copywriting, proof reading and interpersonal skills.
• The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive, and flexible.
• Strong networking skills and the awareness of the need for quality contacts throughout the media, marketing & sponsorship industries.

Behaviours

Behaviours The following attributes determine how the role will be carried out and are required to be a success You have a passion for music, taking great pride in playing your part in delivering first class, life affirming events to fans of all ages, backgrounds, and genres. You are discreet, maintaining confidentiality and professionalism always. You are by nature consistently conscientious, organised, analytical, supportive, and helpful. You are a natural collaborator, working cross functionally and at all levels, internally and externally. You think creatively. You are trusted, dynamic, pro-active, confident, self-directed, thrive when empowered and always a few steps ahead. Your communication skills are influential, strong, and effective. You are courteous and respectful and believe strongly in creating a healthy, equal, working environment. You have strength of character with a calm and diplomatic approach always mindful of the end goal. You have a flexible “can do” approach to working to ensure the job gets completed.

Responsibilities

• Develop and implement targeted marketing campaigns for selected shows, identifying key audience segments and utilising optimal media channels to maximise awareness, ticket sales, and revenue while ensuring alignment with company objectives.
• Plan and implement campaign timelines, manage deadlines, and manage the marketing budgets for assigned shows.
• Manage the creation of campaign assets for all your shows including approvals and distribution of all assets to artist, venue, ticketing agent, etc.
• Manage the admin for all your shows including updating relevant boards, adding to websites, managing budgets and communicating with the relevant stakeholders.
• Collaborate with the wider team to ensure your shows are included in relevant joint marketing campaigns across website, email, social media, and advertising campaigns.
• Develop creative content for your shows to increase awareness, drive ticket sales and increase revenue.
• Create and develop the marketing strategy to raise awareness of the events and drive ticket sales, ensuring brand consistency and implementing innovative engagement strategies across all channels.
• Attend live events to capture and create engaging content for use across various digital platforms.
• Develop and maintain effective working relationships with promoters, agents, venues, key agencies, third parties, and partners.
• Measure and evaluate marketing campaign results using relevant data to provide recommendations and refine future campaigns and present reports to relevant stakeholders.
• Stay up to date with emerging technologies, digital tools, market trends, and competitor activities to identify growth opportunities.
• Support the team with additional responsibilities as needed.

Equal Opportunities

Equal Opportunities We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

The Company

The Company DF Concerts and Events is part of Live Nation Entertainment which is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, LN Media and Artist Nation Management. DF Concerts & Events bring the best live music and life affirming experiences to music fans across Scotland, year after year through a range of large outdoor festivals, stadium shows and indoor concerts. DF Concerts works with the biggest names in music as well as championing the career progression of emerging acts by operating, “quite possibly the finest small venue in the world”, King Tut’s Wah Wah Hut – supporting the vibrant music scene from grassroots level, up.

Benefits

• generous vacation
• healthcare
• retirement benefits
• student loan repayment
• tuition reimbursement
• six months of paid caregiver leave for new parents including fostering
• perks like Roadie Babies helping new parents care for their babies on work trips
• access to free live events through our exclusive employee ticketing program

Additional Information

There is no bigger stage for your career. See what your future looks like at Live Nation Entertainment.

Application Deadline

Wednesday 30th September.