Senior Marketing Executive - Live Events Campaigns

Vibrant Music Hall

Glasgow

Hybrid

GBP 42,000 - 62,000

Full time

7 days ago

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Job summary

DF Concerts & Events in Glasgow is seeking a Senior Marketing Executive to lead integrated campaigns for a diverse portfolio of shows. You will create creative strategies, analyse customer data, manage budgets and develop engaging content to drive ticket sales and fan engagement.

In a collaborative team, you will work with internal design, agencies and freelancers, staying ahead of trends and tailoring campaigns across website, email, social media and advertising to maximise awareness and

Qualifications

Proven experience in marketing for live entertainment or events.
Strong audience segmentation, channels, and campaign optimisation.
Experience managing budgets and ROI.
Experience with website, social media, email marketing, and digital advertising.
Collaborates with design teams and external agencies.

Responsibilities

Develop and implement targeted marketing campaigns for selected shows across optimal media channels.
Plan and manage campaign timelines, deadlines and budgets for assigned shows.
Create and approve campaign assets and distribute to artists, venues, and ticketing agents.
Coordinate with teams to include shows in joint campaigns across website, email, social media, and advertising.
Develop creative content to raise awareness and drive ticket sales and revenue.
Attend live events to capture content for digital platforms.