Senior Marketing Executive

Live Nation Entertainment; Glasgow; On-site; GBP 36,000 - 54,000; Full time

Job summary

DF Concerts & Events in Glasgow, UK, is seeking a Senior Marketing Executive to lead integrated campaigns, shaping strategies through data-driven insights and audience segmentation. You will manage budgets, collaborate with internal teams and external partners, and develop compelling content to drive ticket sales and fan engagement.

You’ll work in a dynamic Marketing & Communications team, aligned with company goals and delivering high-quality marketing assets across multiple channels.

Qualifications

• Proven marketing experience, preferably in live entertainment or events.
• Strong audience segmentation, channels knowledge and campaign optimization.
• Experience managing budgets and maximizing ROI.
• Ability to analyze data to guide marketing decisions.
• Experience with website, social media, email marketing and digital advertising.
• Collaborates with design teams, agencies, and freelancers.
• Keeps up-to-date with marketing trends and technologies.
• Excellent organisational skills and ability to manage multiple campaigns.
• Strong copywriting, proofreading and interpersonal skills.
• Self-motivated, proactive and collaborative.

Responsibilities

• Develop and implement targeted marketing campaigns for shows to maximise awareness and ticket sales.
• Plan and manage campaign timelines, deadlines and budgets for assigned shows.
• Create and distribute campaign assets to artists, venues, ticketing agents, etc.
• Handle admin for shows, including websites, boards, budgets and stakeholder comms.
• Collaborate with the wider team on joint campaigns across website, email, social and ads.
• Develop creative content to increase awareness and revenue for shows.
• Shape marketing strategy and ensure brand consistency across channels.
• Attend live events to capture content for digital platforms.
• Maintain relationships with promoters, agencies, venues and partners.
• Measure results and provide insights to refine future campaigns.
• Stay updated on technologies, trends, and opportunities to grow.

Skills

Marketing experience

Live events marketing

Audience segmentation

Budget management

Campaign optimization

Data analysis

Content creation

Cross-functional collaboration

Job description

Job Summary:

Company: DF Concerts & Events

Department: Marketing & Communications

Location: Glasgow, UK

Reports to: Senior Marketing Manager

Working hours: Full time plus additional event working as required

Job Type: Permanent

Role Description

As Senior Marketing Executive, you’ll lead integrated marketing campaigns for our diverse portfolio of shows. You will create creative strategies and data-driven approaches that will be instrumental in driving ticket sales and enhancing fan engagement. You’ll analyse customer data to shape marketing decisions, manage budgets, and develop engaging content that resonates with fans. In our collaborative and dynamic team environment, you’ll work alongside passionate professionals, contributing your innovative ideas and commitment to excellence to help elevate our marketing initiatives and drive ticket sales.

What it’s like to work in the Team

The Marketing and Communications team at DF Concerts is made up of a diverse group of individuals, all sharing a passion for what they do in their roles. We have a helpful, open, and approachable nature which helps to build relationships within the team and the wider company and allows for collaborative working. We all have a joint passion for selling out events and building the brands we work across to achieve our joint goals.

Who you are

Competencies / Skills / Knowledge / Experience

• Proven experience in marketing, preferably within the live entertainment, music, or events industry.
• Strong understanding of audience segmentation, marketing channels, and campaign optimisation.
• Experience managing budgets and maximising ROI through effective spend allocation.
• Ability to track and analyse key performance metrics to optimise campaigns and deliver actionable insights.
• Experience with website management, social media platforms, email marketing, and digital advertising.
• Experience collaborating with internal design teams, agencies, and freelancers to produce high-quality marketing assets.
• Up-to-date knowledge of emerging marketing trends, tools, and technologies.
• Excellent organisational skills with the ability to manage multiple campaigns simultaneously.
• A passion for all things marketing and a strong desire to learn, create, contribute, and innovate.
• Excellent attention to detail with a focus on quality and consistency.
• Excellent copywriting, proof reading and interpersonal skills.
• The drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive, and flexible.
• Strong networking skills and the awareness of the need for quality contacts throughout the media, marketing & sponsorship industries.

Behaviours

The following attributes determine how the role will be carried out and are required to be a success

• You have a passion for music, taking great pride in playing your part in delivering first class, life affirming events to fans of all ages, backgrounds, and genres.
• You are discreet, maintaining confidentiality and professionalism always.
• You are by nature consistently conscientious, organised, analytical, supportive, and helpful.
• You are a natural collaborator, working cross functionally and at all levels, internally and externally.
• You think creatively.
• You are trusted, dynamic, pro‑active, confident, self‑directed, thrive when empowered and always a few steps ahead.
• Your communication skills are influential, strong, and effective.
• You are courteous and respectful and believe strongly in creating a healthy, equal, working environment.
• You have strength of character with a calm and diplomatic approach always mindful of the end goal.
• You have a flexible “can do” approach to working to ensure the job gets completed.

Responsibilities

• Develop and implement targeted marketing campaigns for selected shows, identifying key audience segments and utilising optimal media channels to maximise awareness, ticket sales, and revenue while ensuring alignment with company objectives.
• Plan and implement campaign timelines, manage deadlines, and manage the marketing budgets for assigned shows.
• Manage the creation of campaign assets for all your shows including approvals and distribution of all assets to artist, venue, ticketing agent, etc.
• Manage the admin for all your shows including updating relevant boards, adding to websites, managing budgets and communicating with the relevant stakeholders.
• Collaborate with the wider team to ensure your shows are included in relevant joint marketing campaigns across website, email, social media, and advertising campaigns.
• Develop creative content for your shows to increase awareness, drive ticket sales and increase revenue.
• Create and develop the marketing strategy to raise awareness of the events and drive ticket sales, ensuring brand consistency and implementing innovative engagement strategies across all channels.
• Attend live events to capture and create engaging content for use across various digital platforms.
• Develop and maintain effective working relationships with promoters, agents, venues, key agencies, third parties, and partners.
• Measure and evaluate marketing campaign results using relevant data to provide recommendations and refine future campaigns and present reports to relevant stakeholders.
• Stay up to date with emerging technologies, digital tools, market trends, and competitor activities to identify growth opportunities.
• Support the team with additional responsibilities as needed.

Equal Opportunities

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

The Company

DF Concerts and Events is part of Live Nation Entertainment which is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, LN Media and Artist Nation Management.DF Concerts & Events bring the best live music and life affirming experiences to music fans across Scotland, year after year through a range of large outdoor festivals, stadium shows and indoor concerts.DF Concerts works with the biggest names in music as well as championing the career progression of emerging acts by operating, “quite possibly the finest small venue in the world”, King Tut’s Wah Wah Hut – supporting the vibrant music scene from grassroots level, up.

APPLICATION DEADLINE: Wednesday 30th September.

We reserve the right to close applications at anytime so encourage early application where possible.

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Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.