Senior Marketing Executive

Live Nation; Glasgow; On-site; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Medical, Dental and Vision benefits

401(k) with company match

Free concert tickets

Paid time off: holidays, sick leave, b

Birthday day off

Tuition reimbursement

Volunteer time off

Job summary

DF Concerts in Glasgow seeks a Senior Marketing Executive to lead integrated campaigns for a diverse shows portfolio. You will create creative strategies and data-driven approaches that drive ticket sales and fan engagement.

You will analyse customer data, manage budgets, and develop engaging content while collaborating with promoters, venues, and agencies to maximise awareness across website, email, social media and advertising campaigns.

Qualifications

• Proven experience in marketing, preferably within live entertainment, music, or events.
• Strong copywriting and content creation abilities.
• Ability to analyse customer data to drive decision-making.
• Experience managing budgets and optimizing ROI.

Responsibilities

• Lead integrated marketing campaigns for our portfolio of shows.
• Develop creative strategies and data-driven approaches to drive ticket sales and fan engagement.
• Plan and manage campaign timelines and budgets for assigned shows.
• Create and distribute campaign assets to artists, venues, ticketing agents, and partners.
• Collaborate with internal teams and external agencies to maximise cross-channel marketing impact.

Skills

Campaign management

Data analysis

Copywriting

Budget management

Cross-functional collaboration

Job description

• Reports to: Senior Marketing Manager
• Working hours: Full time plus additional event working as required
• Job Type: Permanent
• As Senior Marketing Executive, you’ll lead integrated marketing campaigns for our diverse portfolio of shows. You will create creative strategies and data-driven approaches that will be instrumental in driving ticket sales and enhancing fan engagement
• You’ll analyse customer data to shape marketing decisions, manage budgets, and develop engaging content that resonates with fans. In our collaborative and dynamic team environment, you’ll work alongside passionate professionals, contributing your innovative ideas and commitment to excellence to help elevate our marketing initiatives and drive ticket sales
• The Marketing and Communications team at DF Concerts is made up of a diverse group of individuals, all sharing a passion for what they do in their roles
• Develop and implement targeted marketing campaigns for selected shows, identifying key audience segments and utilising optimal media channels to maximise awareness, ticket sales, and revenue while ensuring alignment with company objectives
• Plan and implement campaign timelines, manage deadlines, and manage the marketing budgets for assigned shows
• Manage the creation of campaign assets for all your shows including approvals and distribution of all assets to artist, venue, ticketing agent, etc
• Manage the admin for all your shows including updating relevant boards, adding to websites, managing budgets and communicating with the relevant stakeholders
• Collaborate with the wider team to ensure your shows are included in relevant joint marketing campaigns across website, email, social media, and advertising campaigns
• Develop creative content for your shows to increase awareness, drive ticket sales and increase revenue
• Create and develop the marketing strategy to raise awareness of the events and drive ticket sales, ensuring brand consistency and implementing innovative engagement strategies across all channels
• Attend live events to capture and create engaging content for use across various digital platforms
• Develop and maintain effective working relationships with promoters, agents, venues, key agencies, third parties, and partners
• Measure and evaluate marketing campaign results using relevant data to provide recommendations and refine future campaigns and present reports to relevant stakeholders
• Stay up to date with emerging technologies, digital tools, market trends, and competitor activities to identify growth opportunities
• Support the team with additional responsibilities as needed

Benefits

• HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
• WEALTH: 401(k) program with company match, Stock Program Reimbursement
• YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
• FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
• CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
• OTHERS: Volunteer time off, crowdfunding network

Ability to track and analyse key performance metrics to optimise campaigns and deliver actionable insightsExcellent attention to detail with a focus on quality and consistencyExcellent copywriting, proof reading and interpersonal skillsProven experience in marketing, preferably within the live entertainment, music, or events industryA passion for all things marketing and a strong desire to learn, create, contribute, and innovateStrong understanding of audience segmentation, marketing channels, and campaign optimisationThe drive to take initiative, work independently and be accountable while also working as a team player who is collaborative, positive, and flexibleExperience collaborating with internal design teams, agencies, and freelancers to produce high-quality marketing assetsExcellent organisational skills with the ability to manage multiple campaigns simultaneouslyExperience managing budgets and maximising ROI through effective spend allocationExperience with website management, social media platforms, email marketing, and digital advertisingStrong networking skills and the awareness of the need for quality contacts throughout the media, marketing & sponsorship industriesUp-to-date knowledge of emerging marketing trends, tools, and technologiesYou are a natural collaborator, working cross functionally and at all levels, internally and externallyYou are courteous and respectful and believe strongly in creating a healthy, equal, working environmentYou have a passion for music, taking great pride in playing your part in delivering first class, life affirming events to fans of all ages, backgrounds, and genresYour communication skills are influential, strong, and effectiveYou have strength of character with a calm and diplomatic approach always mindful of the end goalYou are by nature consistently conscientious, organised, analytical, supportive, and helpfulYou have a flexible “can do” approach to working to ensure the job gets completedYou are trusted, dynamic, pro-active, confident, self-directed, thrive when empowered and always a few steps aheadYou think creativelyYou are discreet, maintaining confidentiality and professionalism alwaysThe following attributes determine how the role will be carried out and are required to be a success: