Senior Marketing Executive – Live Events Campaigns

Live Nation, Inc; Glasgow; Hybrid; GBP 42,000 - 56,000; Full time

Job summary

DF Concerts & Events in Glasgow is seeking a Senior Marketing Executive to lead integrated campaigns for our shows. You will create data-driven strategies and manage budgets, crafting engaging content to drive ticket sales and fan engagement.

You will analyse customer data to shape marketing decisions, coordinate with internal teams and external partners, and ensure campaigns align with brand objectives across website, social, email, and advertising channels.

Qualifications

• Proven experience in marketing for live entertainment, music or events.
• Strong audience segmentation and channel optimisation knowledge.
• Experience managing budgets and ROI for campaigns.
• Ability to track KPIs and derive actionable insights.
• Experience with website management, social media, email marketing and digital advertising.
• Collaborates with internal teams and external partners to produce high-quality assets.

Responsibilities

• Develop and implement targeted marketing campaigns for shows to maximise awareness and ticket sales.
• Plan timelines, manage deadlines, and control marketing budgets for assigned shows.
• Create and approve campaign assets and distribute to venues, ticketing channels, and partners.
• Maintain admin for shows and update websites and boards as needed.
• Collaborate across teams to ensure campaigns appear on website, email, social and ads.
• Develop engaging content, raise brand awareness and drive revenue.
• Attend live events to capture content for use across digital platforms.
• Build relationships with promoters, agents, venues, and partners and measure campaign results.
• Stay informed on marketing trends and technologies to identify growth opportunities.

Skills

Marketing experience

Audience segmentation

Budget management

Campaign analysis

Content creation

Digital marketing

Collaboration

Education

Bachelor's degree in Marketing

Tools

Website management tools

Social media platforms

Email marketing platforms

Digital advertising platforms

Job description

DF Concerts & Events in Glasgow is seeking a Senior Marketing Executive to lead integrated campaigns for our shows. You will create data-driven strategies and manage budgets, crafting engaging content to drive ticket sales and fan engagement.

You will analyse customer data to shape marketing decisions, coordinate with internal teams and external partners, and ensure campaigns align with brand objectives across website, social, email, and advertising channels.