Senior Marketing Executive

Propel; Greater London; Hybrid; GBP 42,000 - 63,000; Full time

Benefits offered by this job

Flexible hybrid working

Job summary

Propel is seeking a hands-on Senior Marketing Executive to drive customer acquisition and lead generation from a London base, with a flexible hybrid working setup. You will own multi-channel campaigns, craft targeted email nurture journeys and coordinate webinars and events to fuel growth.

Ideal candidates bring at least 2 years of B2B marketing experience, strong copywriting, and a commercial mindset capable of linking marketing activity to leads and revenue.

Qualifications

• 2+ years of marketing experience, ideally in B2B.
• Hands-on email marketing and lead generation campaigns.
• Experience with webinars and events as part of a marketing mix.
• Experience with audience segmentation and nurture campaigns.
• Experience using a CRM/marketing automation platform (e.g., HubSpot).
• Commercial mindset and understanding of how marketing contributes to leads and revenue.
• Strong copywriting, organisation and stakeholder management skills.
• Proactive, creative, and able to take ownership of campaigns.

Responsibilities

• Plan, create and execute email marketing campaigns focused on new customer acquisition.
• Develop targeted email campaigns, audience segmentation and automated nurture journeys to improve engagement and conversion.
• Coordinate webinars, including campaign promotion, registration activity and follow-up communications.
• Identify relevant industry events and support marketing activity to generate new business opportunities.
• Explore additional acquisition channels, including direct mail and digital campaigns.
• Work closely with sales and internal stakeholders to align campaigns with commercial objectives.
• Monitor campaign performance, reporting on results and identifying opportunities to optimise activity.
• Bringing fresh ideas and taking ownership of campaigns from initial planning through to execution and analysis.

Skills

Marketing experience

Email marketing

Lead generation

HubSpot CRM

Copywriting

Campaign management

Tools

HubSpot

Job description

We're partnering with an established and growing B2B business looking for a Senior Marketing Executive to join its marketing team, with a focus on customer acquisition and lead generation.

This is a fantastic opportunity for a commercially minded marketer who enjoys taking ownership of campaigns, developing creative ideas and seeing the direct impact of their work.

You’ll be working across a varied mix of marketing channels, with the opportunity to influence campaign direction, test new approaches and contribute to the wider growth of the business.

The Role

You’ll be responsible for planning and delivering multichannel marketing campaigns designed to attract, engage and convert new customers.

Key responsibilities include:

• Planning, creating and executing email marketing campaigns focused on new customer acquisition.
• Developing targeted email campaigns, audience segmentation and automated nurture journeys to improve engagement and conversion.
• Coordinating webinars, including campaign promotion, registration activity and follow-up communications.
• Identifying relevant industry events and supporting marketing activity to generate new business opportunities.
• Exploring additional acquisition channels, including direct mail and digital campaigns.
• Working closely with sales and internal stakeholders to align campaigns with commercial objectives.
• Monitoring campaign performance, reporting on results and identifying opportunities to optimise activity.
• Bringing fresh ideas and taking ownership of campaigns from initial planning through to execution and analysis.

About You

We're looking for someone with at least 2 years' marketing experience, ideally within a B2B environment.

You’ll bring:

• Hands-on experience delivering email marketing and lead generation campaigns.
• Experience with webinars and/or events as part of a wider marketing mix.
• An understanding of audience segmentation, nurture campaigns and conversion.
• Experience using HubSpot or a similar CRM or marketing automation platform.
• A commercial mindset and an understanding of how marketing contributes to leads and revenue.
• Strong copywriting, organisational and stakeholder management skills.
• A proactive, creative approach and the confidence to take ownership of your work.

Experience with direct mail would be advantageous but isn't essential.

What's on Offer?

• The opportunity to take ownership of acquisition campaigns and contribute ideas.
• Exposure to a varied marketing mix, including email, automation, webinars and events.
• The freedom to test creative approaches and influence campaign performance.
• A collaborative marketing environment with opportunities for professional development.
• Flexible hybrid working.
• Location: London, hybrid working

If you're a hands-on B2B marketer looking for more ownership, creative freedom and the opportunity to make a measurable commercial impact, we'd love to hear from you.