Marketing Manager 3 month FTC

VMA Group; Reading; On-site; GBP 47,000 - 71,000; Part time

Job summary

VMA GROUP and Jack Pascoe are supporting a forward-thinking group of businesses in the smart energy and home technology sector. They seek a Marketing Manager to own strategy and execution for two core technology brands on a three-month contract.

The role balances strategy with hands-on delivery, shaping segmentation, value propositions, and multi-channel campaigns that drive demand and commercial impact.

Qualifications

• Proven B2B marketing experience in a fast-growing business.
• Ability to define customer segments and messaging.
• Experience delivering multi-channel campaigns with measurable impact.
• Strong written and verbal communication skills.

Responsibilities

• Build and own the annual marketing and comms plan with KPIs.
• Own segmentation, positioning, and messaging for target groups.
• Develop digital campaigns across paid/organic channels.
• Create content across customer journey (thought leadership, case studies, blogs).
• Conduct market insights to sharpen value propositions.
• Manage CRM databases and integrated demand-generation.
• Maintain brand consistency across communications.
• Oversee website and social content to drive engagement and conversion.
• Support PR and media engagement to strengthen reputation.

Skills

B2B marketing

Digital marketing

Campaign management

CRM experience

Content creation

Strategic thinking

Strong communication

Education

CIM or postgraduate marketing qualification

Tools

CRM platforms

Paid media platforms

Email automation

Website management

Job description

VMA GROUP and Jack Pascoe are supporting a forward-thinking group of businesses operating in the smart energy and home technology sector. My clients provide innovative digital solutions that help households reduce energy use, lower carbon emissions, and transition to smarter living. To accelerate growth across their product portfolio, they are looking for a Marketing Manager to take ownership of marketing strategy and execution for two core technology brands.

This will be a contract opportunity for 3 months, initially.

The Opportunity:

This role is ideal for a commercially-minded marketer who can balance strategy, creativity, and hands-on delivery. You’ll own the full marketing mix — defining customer segmentation, shaping the value proposition, and delivering multi-channel campaigns that generate real demand and measurable commercial impact.

You’ll work closely with sales, commercial, product, and external agencies to build a strong market presence and support new product growth in a rapidly evolving sector.

What You’ll Lead:

• Build and deliver the annual marketing & comms plan with clear KPIs
• Own segmentation, positioning, and messaging for target customer groups
• Develop high-impact digital campaigns: paid & organic search, paid & organic social, automation, email
• Create compelling content across the customer journey: thought leadership, case studies, blogs, events and more
• Conduct market and competitor insights to sharpen value propositions
• Manage CRM/contact databases and run integrated demand-generation efforts
• Maintain brand consistency and guardianship across visual and written communications
• Manage website and social content, driving engagement and conversion
• Support PR and media engagement to strengthen reputation and category leadership

You’ll be joining a fast-scaling, innovative environment where you can bring creativity and push boundaries while owning delivery from concept to measurement.

What You Bring:

Strong marketing & communications experience in a B2B environment

Expertise in digital marketing tools including CRM and paid media activation

Ability to turn insight into customer-centred campaigns that convert

Excellent written and verbal communication — able to craft clear, engaging content

Comfortable working in a dynamic, growth-oriented setting with multiple stakeholders

Strategic thinker with the drive to execute hands-on work

Experience in energy tech, utilities, housebuilding, or related sustainability sectors

Understanding of carbon reduction, electrification, and smart home technologies

CIM or postgraduate marketing qualification