Paid Social Growth Manager — Meta & TikTok (Health Tech)

SheMed; Greater London; Hybrid; GBP 45,000 - 65,000; Full time

Benefits offered by this job

25 days holiday

Breakfast and all day snacks

Monthly socials

Health care Cash Plan including physio

£80 contribution to noise cancelling

Life insurance cover of 4x salary

Pension contribution matched up to 5%

Cycle to work scheme

Job summary

SheMed, an innovative women’s health brand in London, seeks a Growth Marketing Manager to own paid social activity across Meta and TikTok, driving efficient customer acquisition and scalable growth. You’ll test creatives, optimise CAC/CPA/ROAS, and manage large budgets with a data-led mindset.

In this office-based role at our Euston HQ, you’ll collaborate with Brand, Creative, CRM, Product and Data teams to execute a fast-paced growth plan and shape SheMed’s ambitious marketing roadmap.

Qualifications

• 2-4+ years of hands-on paid social experience, ideally within a high-growth D2C, consumer, health or wellness brand.
• Strong, hands-on experience with Meta Ads Manager, including campaign setup, optimisation, scaling and reporting.
• Experience running and optimising campaigns on TikTok Ads Manager.
• A strong understanding of performance metrics including CAC, CPA, ROAS, CTR, CVR and LTV.
• Experience managing meaningful paid media budgets and making confident budget allocation decisions.
• Strong understanding of creative testing and what makes paid social creative convert.
• Commercial and analytical mindset with the ability to turn data into clear actions.
• Highly organised and able to manage multiple campaigns, tests and priorities at once.
• Comfortable working at speed in an environment where priorities can change quickly.
• Proactive, ambitious and eager to take ownership rather than wait to be told what to do.
• Strong communicator who can work effectively across creative, data, product and marketing teams.
• Excited by SheMed's mission and motivated by the opportunity to grow with the company.

Responsibilities

• Own the day-to-day management and optimisation of paid campaigns across Meta and other smaller channels.
• Support testing and growth.
• Manage large budgets against key performance targets, with a strong focus on CAC, CPA and ROAS.
• Identify opportunities to scale spend while maintaining acquisition efficiency.
• Monitor performance daily and move quickly when campaigns or audiences are underperforming.
• Build and manage a continuous creative testing roadmap across messaging, formats, audiences and concepts.
• Work closely with Brand and Creative to develop a consistent pipeline of new performance creative.
• Turn campaign data into clear creative insights and actionable briefs.
• Identify winning concepts and iterate quickly to find further opportunities for scale.
• Analyse performance across the full acquisition funnel.
• Use data to understand consumer behaviour and identify opportunities to improve conversion.
• Produce clear reporting on performance, learnings and next steps.
• Stay ahead of platform changes, competitor activity and emerging paid social opportunities.
• Work closely with Growth, Brand, CRM, Product and Data to ensure paid activity supports wider company goals.
• Coordinate campaigns around key launches, promotions and brand moments.
• Bring new ideas to the table and proactively identify opportunities rather than waiting for direction.

Skills

Paid Social

Meta Ads Manager

TikTok Ads Manager

Budget Management

Creative Testing

Data Analysis

Cross-functional

Tools

Meta Ads Manager

TikTok Ads Manager

Job description

SheMed, an innovative women’s health brand in London, seeks a Growth Marketing Manager to own paid social activity across Meta and TikTok, driving efficient customer acquisition and scalable growth. You’ll test creatives, optimise CAC/CPA/ROAS, and manage large budgets with a data-led mindset.

In this office-based role at our Euston HQ, you’ll collaborate with Brand, Creative, CRM, Product and Data teams to execute a fast-paced growth plan and shape SheMed’s ambitious marketing roadmap.