Senior Analyst, Paid Media & Marketing Analytics

Confidential; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

Confidential, a UK-based organisation investing in marketing effectiveness and customer analytics, seeks a Senior Analyst, Performance Marketing. You will partner with marketing stakeholders to deliver insights that improve paid media performance and ROI across channels.

Responsibilities include building analytical solutions, using SQL to automate reporting, delivering deep-dive analyses on acquisition, retention and campaign effectiveness, and developing dashboards with Power BI/Tableau/Looker.

Qualifications

• Strong SQL experience for data extraction, transformation and analysis.
• Experience in performance marketing analytics or paid media analytics.
• Experience building dashboards with Power BI/Tableau/Looker.
• Exposure to Marketing Mix Modelling (MMM) supportive activities is beneficial.

Responsibilities

• Build and maintain analytical solutions to measure paid media performance across channels and campaigns.
• Use SQL to create scalable datasets and automate reporting processes.
• Deliver deep-dive analyses on customer acquisition, conversion, retention, and campaign effectiveness.
• Develop dashboards and reporting solutions to support marketing decision-making.
• Collaborate with marketing teams and agency partners to establish robust measurement frameworks.
• Support MMM initiatives by preparing data inputs, validating outputs, and helping stakeholders interpret results.
• Assess attribution models and identify opportunities to improve marketing measurement.
• Translate complex analytical findings into clear commercial recommendations.
• Collaborate with data engineering to ensure data quality and reliable reporting.

Skills

SQL

Performance marketing analytics

Paid media analytics

Dashboard analytics

MMM exposure

Python or R

Stakeholder management

Large-scale datasets

Tools

Power BI

Tableau

Looker

Job description

Confidential, a UK-based organisation investing in marketing effectiveness and customer analytics, seeks a Senior Analyst, Performance Marketing. You will partner with marketing stakeholders to deliver insights that improve paid media performance and ROI across channels.

Responsibilities include building analytical solutions, using SQL to automate reporting, delivering deep-dive analyses on acquisition, retention and campaign effectiveness, and developing dashboards with Power BI/Tableau/Looker.