Senior Marketing Data Analyst: Insight-Driven Growth Leader

Vitality; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Hybrid work pattern

Flexible working

Job summary

Vitality’s London office is seeking a Senior Marketing Data Analyst who loves turning data into smarter marketing decisions. You will analyze the customer journey and the impact of media, CRM and content on acquisition and engagement.

You need advanced SQL and Python, strong statistics, and the ability to influence senior stakeholders with clear insights. Build scalable data solutions, define KPIs, run experiments and collaborate across Marketing, Data and Technology to drive value.

Qualifications

• Experience in marketing analytics and customer analytics.
• Strong SQL and Python skills for data analysis and automation.
• Experience across paid media, CRM and customer journeys.

Responsibilities

• Lead analysis across the customer journey, connecting marketing activity, media investment and engagement to leads, sales and long-term value.
• Combine media, CRM, customer, digital and behavioural data to understand drivers of acquisition and retention.
• Develop robust measurement frameworks and KPIs beyond surface metrics.
• Analyze journeys to identify patterns, friction points and opportunities to improve targeting and conversion.
• Design and evaluate A/B tests and experiments to measure incrementality.
• Apply statistical and causal analytical techniques to refine marketing decisions.
• Translate analysis into clear recommendations on audience strategy and campaign performance.
• Strengthen use of first-party data across marketing measurement and activation.
• Build scalable analytical datasets, automated feeds and reports for marketing and customer data.

Skills

Marketing analytics

Stakeholder influence

Statistical knowledge

Analytical storytelling

Education

Bachelor's degree in a quantitative field

Tools

SQL

Python

Power BI

BigQuery

Job description

Vitality’s London office is seeking a Senior Marketing Data Analyst who loves turning data into smarter marketing decisions. You will analyze the customer journey and the impact of media, CRM and content on acquisition and engagement.

You need advanced SQL and Python, strong statistics, and the ability to influence senior stakeholders with clear insights. Build scalable data solutions, define KPIs, run experiments and collaborate across Marketing, Data and Technology to drive value.