Senior Marketing Data Activation Analyst

Wise; England; On-site; GBP 70,000 - 110,000; Full time

Job summary

Wise is seeking a Senior Digital Analyst specialising in Marketing Data Activation to join its Digital Analytics team. This technical IC role sits at the intersection of Digital Analytics, Marketing Technology and Data Engineering, focusing on data activation across advertising platforms.

You’ll own Paid Media activation via the data warehouse, building and monitoring activation pipelines and ensuring data accuracy and governance.

Qualifications

• You’re comfortable using SQL to understand complex datasets and solve production problems.
• You’ve worked with dbt or another code-based data transformation framework.
• You have experience with customer/marketing data including events and identifiers.
• You can discuss technical trade-offs and work with data/software engineers.

Responsibilities

• Own paid media activation through the data warehouse and data ecosystem.
• Improve production monitoring and observability of activation pipelines.
• Use SQL/dbt to build datasets for audiences and conversion signals.
• Collaborate with Analytics Eng, Data Eng and Software Eng on patterns and architecture.
• Diagnose issues end-to-end and determine where problems originate.
• Evaluate whether activation should be warehouse-based or via other patterns.

Skills

SQL

dbt

Reverse ETL

Marketing data activation

Cross-team collaboration

Tools

Git

Data warehouse

Job description

Wise is seeking a Senior Digital Analyst specialising in Marketing Data Activation to join its Digital Analytics team. This technical IC role sits at the intersection of Digital Analytics, Marketing Technology and Data Engineering, focusing on data activation across advertising platforms.

You’ll own Paid Media activation via the data warehouse, building and monitoring activation pipelines and ensuring data accuracy and governance.