Senior Marketing Data Analyst - Direct Acquisition (Hybrid)

Vitality; Greater London; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Bonus scheme

Pension match

Health insurance

Life assurance

Job summary

Vitality, based in London, is seeking a Senior Marketing Data Analyst who translates data into smarter marketing decisions. You will study customer behaviour, media performance and digital journeys to identify what works, where opportunities lie and how to shape media strategy, audiences, creative and budget allocation.

You will lead analytical interpretation linking marketing activity to leads, sales and value, collaborate with econometrics partners, design experiments and automate data feeds

Qualifications

• Strong experience in marketing analytics, marketing science or performance marketing, ideally within a paid-media environment.
• Strong SQL skills, with experience using Python or similar tools to analyse marketing and customer data.
• Good understanding of paid-media measurement and performance across platforms such as Google Ads, Search Ads 360 and Meta.
• Experience combining CRM, customer, digital and media data to understand campaign effectiveness and customer behaviour.
• Good knowledge of marketing measurement and statistical techniques, including experimentation, regression and testing.
• Strong commercial and communication skills, able to turn complex analysis into clear recommendations on marketing performance, investment and budget allocation.

Responsibilities

• Own the analytical interpretation of direct acquisition performance, connecting marketing investment and activity to leads, sales, customer quality and commercial value
• Identify the underlying drivers of acquisition performance by combining media, audience, creative, CRM, digital journey, sales and external market data
• Develop evidence-based recommendations on marketing budget allocation using econometrics, experimentation, historical performance and marginal-return analysis
• Provide an independent analytical perspective on audience targeting, bidding, campaign structure, channel mix and activation strategies
• Build a structured experimentation programme, defining hypotheses, test designs and success measures and translating results into clear next actions
• Strengthen the use of first-party customer and sales data across marketing measurement, audience activation, conversion tracking and optimisation
• Partner with Vitality’s econometrics agency to challenge model assumptions, improve data inputs and translate findings into practical investment decisions
• Coordinate reliable, automated and quality-controlled data feeds across media, customer and commercial data sources
• Evaluate creative effectiveness to understand how messaging, proposition, format and execution influence acquisition and conversion outcomes
• Apply statistical, predictive and causal analytical techniques to improve targeting, measurement and investment decisions

Skills

Advanced marketing analytics

Commercial judgement

Stakeholder influence

Tools

SQL

Python

Job description

Vitality, based in London, is seeking a Senior Marketing Data Analyst who translates data into smarter marketing decisions. You will study customer behaviour, media performance and digital journeys to identify what works, where opportunities lie and how to shape media strategy, audiences, creative and budget allocation.

You will lead analytical interpretation linking marketing activity to leads, sales and value, collaborate with econometrics partners, design experiments and automate data feeds