Senior Marketing Analytics & Insights Lead

Brighton and Sussex Medical School; Brighton; On-site; GBP 35,000 - 40,000; Full time

Job summary

Brighton and Sussex Medical School is seeking a Senior Marketing and Insights Data Officer to support marketing, recruitment and admissions. You will track visibility, benchmark performance, and translate third‑party insights to help colleagues reach targets.

You will collaborate with market research and academic staff to align courses with demand and enhance events and experiences. You will report to the Market Research Manager, provide analytical and operational support across campaigns, and

Qualifications

• At least two years’ experience in marketing insights, data analysis, market research or evaluation.
• Strong analytical and reporting skills with an understanding of marketing performance metrics.
• Experience using Excel and data presentation tools such as Power BI and GA4 Looker Studio.

Responsibilities

• Take ownership of campaign performance reporting across web, CRM, social media and paid media channels.
• Identify trends and opportunities to improve performance and produce regular and ad hoc insight reports.
• Maintain and develop dashboards using Power BI and GA4 Looker Studio.
• Support quantitative and qualitative research projects and explain findings clearly to audiences across the university.
• Contribute to Graduation, Clearing and Open Days; occasional weekend work with time off in lieu.

Skills

Marketing insights

Data analysis

Market research

Tools

Power BI

GA4 Looker Studio

Excel

Job description

Brighton and Sussex Medical School is seeking a Senior Marketing and Insights Data Officer to support marketing, recruitment and admissions. You will track visibility, benchmark performance, and translate third‑party insights to help colleagues reach targets.

You will collaborate with market research and academic staff to align courses with demand and enhance events and experiences. You will report to the Market Research Manager, provide analytical and operational support across campaigns, and