Brand & Communications Director — Growth & Engagement

Brighton Students Union; Brighton; Hybrid; GBP 45,000 - 55,000; Full time

Benefits offered by this job

27 days annual leave + closure days

Hybrid working

Pension contributions

Training & development

Volunteer days

Staff events

Discounts in BSU cafés

Free hot drinks

University facilities access

Job summary

Brighton Students' Union is seeking an ambitious Head of Marketing & Communications to lead our brand, marketing strategy and audience engagement for over 17,000 students at the University of Brighton. Reporting to the Chief Executive, this leadership role will drive BSU's brand transformation, enhance student engagement and grow commercial revenues while delivering high-impact campaigns.

You will manage a multidisciplinary team, work with senior stakeholders and ensure communications are GDPR

Qualifications

• Significant experience in a senior marketing leadership role.
• Proven track record delivering multi-channel marketing strategies and campaigns.
• Experience leading brand refreshes, organisational positioning projects or major campaigns.
• Strong commercial awareness and experience driving engagement and revenue growth.
• Experience managing communications, media relations and reputational risk.
• History of building high-performing teams and developing people.
• Strong stakeholder management skills with the confidence to influence at senior level.
• Excellent communication, presentation and relationship-building skills.
• Knowledge of marketing analytics, audience segmentation and data-led decision making.
• Understanding of GDPR, accessibility standards and digital communications best practice.

Responsibilities

• Lead BSU's marketing, communications and brand strategy.
• Drive the rollout and management of our new brand identity.
• Use audience data and segmentation to develop impactful campaigns.
• Lead the launch and ongoing development of BSU's new student app.
• Manage key strategic relationships, including our membership platform Rubric.
• Develop innovative communication channels to improve student engagement.
• Oversee PR, media relations and reputation management.
• Identify opportunities for commercial growth, advertising revenue and shared services.
• Report organisational impact, performance and KPIs to senior leadership and trustees.
• Manage budgets, agency partnerships and supplier contracts.
• Lead, motivate and develop a talented Marketing & Communications team.

Skills

Senior leadership

Multi-channel marketing

Brand refresh & major campaigns

Commercial awareness

Media relations & reputation

Team leadership

Stakeholder management

Communication & presentation

Analytics & audience segmentation

GDPR & accessibility

Tools

Rubric

Job description

Brighton Students' Union is seeking an ambitious Head of Marketing & Communications to lead our brand, marketing strategy and audience engagement for over 17,000 students at the University of Brighton. Reporting to the Chief Executive, this leadership role will drive BSU's brand transformation, enhance student engagement and grow commercial revenues while delivering high-impact campaigns.

You will manage a multidisciplinary team, work with senior stakeholders and ensure communications are GDPR