Senior Marketing Lead: Insight-Driven Campaigns

West Midlands Combined Authority; Birmingham; On-site; GBP 42,000 - 54,000; Full time

Benefits offered by this job

Local Government Pension Scheme

Shared Cost AVC scheme

28 days annual leave

EV car benefit scheme

Healthcare plans

Gym membership discounts

Job summary

West Midlands Combined Authority is seeking a Senior Marketing Officer to lead a team and deliver insight-led, multi-channel campaigns across the region. You will drive campaigns on transport, skills and environment, using evidence to optimize impact and demonstrate outcomes.

You will shape audience reach, develop plans with partners, and manage budgets while growing the team and advising senior colleagues.

Qualifications

• Proven experience leading integrated, multi-channel marketing campaigns with measurable outcomes.
• Experience using audience research, profiling and insights to develop marketing strategies.
• Experience working with media and creative agencies across paid, owned and earned channels.
• Strong knowledge of digital marketing channels, targeting and optimization.
• Experience building relationships with senior stakeholders across cross-functional teams.
• Experience managing people and developing their delivery.
• Experience monitoring and evaluating campaigns using performance data.

Responsibilities

• Lead and project manage integrated, multi-channel marketing campaigns from strategy to delivery and evaluation.
• Collaborate with the Strategic Communications Manager on long-term plans.
• Use audience research, profiling and user testing to guide strategies and journeys.
• Manage relationships with media and creative agencies for value for money.
• Lead campaign monitoring and evaluation to demonstrate impact.
• Develop creative, audience-focused campaigns with a digital-first approach.
• Coordinate with digital, CRM, brand and research teams for joined-up activity.
• Manage campaign budgets and ensure optimal resource allocation.
• Line manage and develop the marketing team.
• Advise colleagues and senior stakeholders on marketing and comms.

Skills

Integrated campaigns

Audience research

Media agencies

Digital marketing

Stakeholder management

Team leadership

Campaign monitoring

Job description

West Midlands Combined Authority is seeking a Senior Marketing Officer to lead a team and deliver insight-led, multi-channel campaigns across the region. You will drive campaigns on transport, skills and environment, using evidence to optimize impact and demonstrate outcomes.

You will shape audience reach, develop plans with partners, and manage budgets while growing the team and advising senior colleagues.