Senior Marketing and Insights Data Officer Ref: 60027

Brighton and Sussex Medical School; Brighton; Vor Ort; GBP 35.000 - 40.000; Vollzeit

Zusammenfassung

Brighton and Sussex Medical School is seeking a Senior Marketing and Insights Data Officer to support marketing, recruitment and admissions. You will track visibility, benchmark performance, and translate third‑party insights to help colleagues reach targets.

You will collaborate with market research and academic staff to align courses with demand and enhance events and experiences. You will report to the Market Research Manager, provide analytical and operational support across campaigns, and

Qualifikationen

• At least two years’ experience in marketing insights, data analysis, market research or evaluation.
• Strong analytical and reporting skills with an understanding of marketing performance metrics.
• Experience using Excel and data presentation tools such as Power BI and GA4 Looker Studio.

Aufgaben

• Take ownership of campaign performance reporting across web, CRM, social media and paid media channels.
• Identify trends and opportunities to improve performance and produce regular and ad hoc insight reports.
• Maintain and develop dashboards using Power BI and GA4 Looker Studio.
• Support quantitative and qualitative research projects and explain findings clearly to audiences across the university.
• Contribute to Graduation, Clearing and Open Days; occasional weekend work with time off in lieu.

Kenntnisse

Marketing insights

Data analysis

Market research

Tools

Power BI

GA4 Looker Studio

Excel

Jobbeschreibung

Senior Marketing and Insights Data Officer Ref: 60027

Location

Brighton, UK

Hours

Full time hours considered up to a maximum of 1.0 FTE/ 36.5 hours per week. Requests for flexible working options will be considered (subject to business need).

Grade 6 starting at £35,302 to £39,560 per annum, pro rata if part time.

Contract Type

Permanent

As part of our recruitment approach, internal candidates will receive priority consideration at the shortlisting stage.

You will support marketing, recruitment and admissions to reach and attract potential students. Tracking our visibility in the market, benchmarking our performance against competitors, and supporting the teams to understand and interpret third party insights – your work will give colleagues the insights they need to achieve their goals.

You will work with the market research, insights and data team and academic colleagues to identify opportunities for portfolio expansion or improvement, ensure our courses and offer are in line with market demand, and that our events and experience days are best in class.

Reporting to the Market Research Manager, you will provide analytical and operational support across market research, campaign evaluation and insight.

You will take ownership of campaign performance reporting across web, customer relationship management (CRM), social media and paid media channels. You will identify trends and opportunities to improve performance, produce regular and ad hoc insight reports, and help maintain and develop dashboards using tools such as Power BI and GA4 Looker Studio.

Working across CEA, you will support quantitative and qualitative research projects and assess campaigns’ return on investment and cost effectiveness. You will collaborate with colleagues across the wider University, explaining findings clearly to different audiences.

You will be expected to be involved in Graduation, Clearing and Open Days as required. Very occasional weekend working is required, with time off in lieu provided.

About you

You will have a good secondary education and at least two years’ experience in marketing insights, data analysis, market research or evaluation. You will bring strong analytical and reporting skills, an understanding of marketing performance metrics, and some experience of market research methods, with a desire to develop further.

You will have experience using Excel and data presentation tools such as Power BI and GA4 Looker Studio, alongside confident Microsoft Office skills. You will be able to explain findings clearly, build effective working relationships and respond to colleagues’ questions.

You will be organised, able to prioritise competing tasks and comfortable working both independently and flexibly within a small team. You will use sound judgement to assess problems and make routine decisions, and be willing to support colleagues, including providing support to junior team members where needed.

Experience of UK higher education and sector datasets such as UCAS and HESA is desirable.

About our Division

The CEA division is vital in contributing towards the success of Sussex. We work closely in partnership our academic schools and other learning institutions in the UK, and, Internationally to attract the very best students we can.

Our ideas matter, that is why we work and advise on Institutional Growth Strategies to support the University in achieving positive outcomes. The life-long relationships with our global alumni and friends enable many of the gifts which allow Sussex’s research to flourish.

Our university is situated off the A27, next to the beautiful South Downs where you will enjoy everything that our 150-acre campus has to offer. We are accessible by public transport; Falmer train station is a five-minute walk to campus and several bus stops are located within campus. We also have dedicated cycling paths and encourage our staff to use these with our offering of a cycle to work scheme.

Sussex is a renowned, multi-accredited, research-led International University and this is only possible because of the people that work here. Whether you are a member of Faculty, part of a Professional Services team or a Student, it’s our people that make us great and we want you to be part of that.

Please contact the Director of Marketing Helen Merrills : [e-mail] for informal enquiries.

The University of Sussex values the diversity of its staff and students, and we welcome applicants from all backgrounds.

The University requires that work undertaken for the University is performed in the UK.

If you are experiencing any issues using our application portal or if you require adjustments to be made to the selection process, please contact us on [phone] or [e-mail] to discuss your requirements.