Senior Marketing Lead: Insight-Driven Campaigns & Growth

West Midlands Combined Authority (WMCA); Birmingham; Hybrid; GBP 40,000 - 50,000; Full time

Benefits offered by this job

Local Government Pension Scheme

Volunteer leave (3 days)

EV car benefit scheme

Healthcare plans

Costco membership via WMCA

Job summary

West Midlands Combined Authority (WMCA) seeks a Senior Marketing Officer to lead a team delivering insight-led, multi-channel campaigns across the region. You will work on high-profile projects related to transport, skills and the environment, guiding audiences, behaviour change and demonstrable impact.

You will develop long-term strategies, manage budgets and collaborate with partners to optimise marketing activity and ROI, while line-managing a team of marketing professionals.

Qualifications

• Proven experience of developing and leading integrated, multi-channel marketing campaigns with measurable outcomes.
• Experience using audience research, profiling and insights to shape campaigns.
• Experience collaborating with media and creative agencies to run paid, owned and earned campaigns.
• Strong knowledge of digital marketing channels, targeting and optimisation.
• Experience building relationships with senior stakeholders across cross-functional teams.
• Experience leading teams and developing staff performance.
• Experience monitoring campaigns and using data to demonstrate ROI.

Responsibilities

• Lead and project manage integrated multi-channel marketing campaigns from strategy to delivery, optimisation and evaluation.
• Collaborate with Strategic Communications Manager to develop long-term marketing strategies and campaign plans.
• Use audience research and user testing to inform strategy, targeting and customer journeys.
• Manage relationships with media and creative agencies for effective delivery and value for money.
• Lead campaign monitoring and evaluation using performance insights to optimise activity.
• Develop creative, audience-focused campaigns with a digital-first approach.
• Coordinate with digital, CRM, brand and research teams for joined-up activity.
• Manage campaign budgets with effective resource allocation and ROI.

Skills

Integrated campaigns

Audience insight

Media management

Digital marketing

Stakeholder relations

Team leadership

Budget management

Job description

West Midlands Combined Authority (WMCA) seeks a Senior Marketing Officer to lead a team delivering insight-led, multi-channel campaigns across the region. You will work on high-profile projects related to transport, skills and the environment, guiding audiences, behaviour change and demonstrable impact.

You will develop long-term strategies, manage budgets and collaborate with partners to optimise marketing activity and ROI, while line-managing a team of marketing professionals.