Senior Manager, Product Marketing

BT Group; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading telecommunications company in London seeks a Senior Manager in Product Marketing. This role involves shaping the marketing strategy for priority propositions, creating narratives, and collaborating with various teams to drive successful campaigns. Candidates should have a proven track record in B2B technology marketing and strong communication skills. The position offers competitive benefits, including an annual bonus and private healthcare.

Benefits

Annual on-target bonus 15%

Private healthcare

£5,500 car or cash allowance

BT Pension scheme

25 days annual leave

Enhanced women’s health support

Life assurance

Access to discounts on BT services

Qualifications

• Proven track record in B2B technology or telecom product marketing.
• Experience creating tools and content that improve conversion rates.
• Exceptional written and verbal communication skills.

Responsibilities

• Shape and execute product marketing strategy for BT Business.
• Develop compelling narratives to engage customers.
• Collaborate cross-functionally to deliver marketing campaigns.

Skills

B2B technology product marketing

Influencing senior stakeholders

Creating compelling narratives

Market analysis

Job description

Job Overview

The Senior Manager, Product Marketing is responsible for shaping and executing product marketing strategy for BT Business priority propositions. This role translates market and customer insight into differentiated positioning, and leads cross‑functional go‑to‑market plans that drive revenue, margin and adoption. By influencing senior stakeholders and aligning teams without formal authority, it ensures launches land effectively, informs the product roadmap and delivers measurable business outcomes.

Responsibilities

• Creating hero stories and a purple thread across the portfolio to produce compelling and inspirational narratives, delivering them through effective marketing.
• Owning the product marketing strategy for BT Business priority propositions: defining ICP/segmentation, value positioning, messaging and naming.
• Collaborating with Product, Commercial, Props, Sales/Channels, Finance, Legal and Brand/Comms to deliver relevant marketing campaigns, case studies, briefings, playbooks, etc., that improve conversion and win‑rate.
• Driving campaigns and lead generation, tracking adoption and retention by activating customer success journeys and monitoring activation, usage and expansion KPIs.
• Using market and competitive intelligence to inform customer narratives that link pain points to product solutions.
• Ensuring compliance for claims and differentiation and maintaining brand, legal, regulatory and security standards.
• Supporting commercial performance and managing GTM programme spend and business cases.
• Aligning and influencing senior stakeholders to resolve trade‑offs and ensure execution reflects BT’s strategic and commercial priorities.
• Safeguarding governance and budgets while delivering on CAPEX, OPEX and marketing programme spend.

Qualifications

• Proven track record in B2B technology or telecom product marketing, delivering successful launches and measurable growth outcomes.
• Experience creating tools and content that improve conversion, win‑rate and average selling price.
• Leading complex product narratives, managing multiple stakeholders and resolving trade‑offs under tight deadlines.
• Skilled at influencing senior stakeholders in a cross‑functional environment.
• Ability to define segmentation, positioning and messaging strategies that differentiate BT Business propositions.
• Strong capability to interpret market trends, competitive intelligence and performance data to optimise propositions and campaigns.
• Exceptional written and verbal skills to craft compelling narratives, enablement content and presentations for diverse audiences.
• Background in market and competitive analysis, translating insights into actionable strategies that influence product roadmaps and investment decisions.

Benefits

• Annual on‑target bonus 15% (based on personal and company performance)
• Private healthcare for you and your family
• £5,500 car or cash allowance
• BT Pension scheme: minimum 5% employee contribution, BT contribution 10%
• 25 days annual leave + 8 bank holidays, with the option to buy up to one week of contracted hours; increased with service
• 2 weeks carer’s leave
• Family Leave policy: 18 weeks full pay, 8 weeks half pay and 26 weeks statutory (from January 2025)
• Enhanced women’s health support (menopause, cancer screening, period care, etc.)
• Life assurance (four times life cover pay)
• Exclusive colleague discounts on BT broadband packages, EE mobile and TV services
• Discounts: 50% off EE mobile plans and 50% off EE SIM‑only plans for friends and family
• Access to the My Discounts programme for savings on everyday purchases at hundreds of retailers
• Discounted EE TV, including TNT Sport and NOW Entertainment
• Option to join the Healthcare Cash Plan or other benefits such as dental insurance, gym memberships, etc.
• Volunteering days to give back to the local community
• Electric vehicle salary sacrifice arrangement (‘My EV’)
• 24/7 private virtual GP appointments for UK colleagues

Approach & Values

• Leading inclusively and safely, inspiring and building trust through self‑awareness, honesty and integrity.
• Owning outcomes, taking the right decisions that benefit the broader organisation.
• Delivering for the customer, executing brilliantly on clear priorities that add value.
• Commercially savvy, demonstrating strong commercial focus and external perspective in decision‑making.
• Growth mindset, experimenting and identifying opportunities for personal and organisational growth.
• Building for the future, assembling diverse, future‑ready teams where individuals can thrive.