Senior Manager, Creative Agency Partnerships

Reckitt Benckiser Group plc.; Slough; On-site; GBP 70,000 - 90,000; Full time

Job summary

A global consumer goods company is seeking a Senior Manager, Creative Agency Partnerships, to lead key relationships with global agencies and in-house studios. This position involves championing the company's creative partnerships to drive operational excellence and ensure effective agency collaborations. The ideal candidate will have extensive experience in advertising and marketing, with a proven track record in managing complex agency relationships. This role offers a dynamic opportunity to innovate and influence at a high level.

Qualifications

• 10-12 years in advertising, marketing, or agency operations, including significant experience managing AOR relationships.
• Proven ability to lead agency selection and onboarding processes, negotiate scope and rates.
• Experience navigating large, matrixed global organisations.
• Demonstrated success driving creative or operational transformation within FMCG.
• Ability to connect creative excellence with commercial outcomes.
• Strong in systems-thinking, project management, and process design.

Responsibilities

• Champion Reckitt's creative partnership strategy globally.
• Spearhead advertising agency selection processes.
• Oversee agency performance programs for continuous improvement.
• Act as a global strategic advisor to brand leaders.
• Negotiate contracts and pricing structures effectively.
• Guide stakeholders on agency roles and partnership principles.

Skills

Consumer Insights

Analytical skills

Category Strategy

Presentation skills

Drive Innovation

Marketing optimisation

Digital Marketing

Brand activation

Commercial acumen

Collaboration

P&L management

FMCG/Consumer Health Experience

eCommerce

Job description

This is a unique opportunity to shape the future of Reckitt's creative agency ecosystem during a time of exciting transformation. We're looking for a strategic and collaborative team member to step into the role of Senior Manager, Creative Agency Partnerships. This is a unique opportunity to lead key relationships with Reckitt's global agencies of record (AORs) and in‑house studio partners - driving performance, streamlining operations, and ensuring we have the right creative partners for every brief. The goal? Deliver exceptional creative work, faster and more efficiently. You'll work cross‑functionally with marketing, procurement, and studio teams to ensure our agency model delivers the creative and operational excellence our brands need to thrive both globally and locally.

Responsibilities

Transformation & Change Management

• Champion Reckitt's evolving creative partnership strategy by communicating, embedding, and scaling new partnership models globally.
• Spearhead the strategic planning and execution of advertising agency selection processes, aligning them with Reckitt's brand objectives and marketing strategies.
• Support the operationalisation of Reckitt's new Area‑based operating model (CAP), ensuring agency workflows and team structures are aligned with regional ways of working.

Global Agency Partnership Management

• Act as a global strategic advisor, influencing Reckitt's brand leaders and marketing teams on optimal agency configurations to maximise creative impact.
• Own day‑to‑day global relationships with Reckitt's AORs and key creative partners, ensuring strong governance, role clarity, and delivery against retainer scope.
• Collaborate with brand, studio, and procurement leads to oversee agency performance programs to drive continuous improvement.
• Partner with Procurement to negotiate contracts, scope of work, and pricing structures to ensure optimal value for the organisation.
• Drive improvement plans where partners and/or client teams underperform across creative and partnership KPIs.

Global Collaboration & Model Adoption

• Guide internal stakeholders on agency roles, ways of working, and partnership principles in Reckitt's new area‑led communications model.
• Act as a central hub connecting global and regional marketing teams with the right creative partners, tools, and governance structures.Lead the strategic planning and execution of agency RFPs, pitch processes, and partner transitions across global and area teams.
• Support change management efforts that embed creative excellence, inclusive marketing, and operational clarity across the ecosystem.

Qualifications

• 10-12 years in advertising, marketing, or agency operations, including significant experience managing AOR relationships across multiple markets.
• Proven ability to lead agency selection and onboarding processes, negotiate scope and rates, and build governance models that scale.
• Experience navigating large, matrixed global organisations – balancing central strategy with regional or local needs.
• Demonstrated success driving creative or operational transformation, ideally within FMCG or similarly dynamic categories.
• Strategic Leadership: Ability to connect creative excellence with commercial outcomes and long‑term transformation goals.
• Operational Rigor: Strong in systems‑thinking, project management, and process design with clear focus on efficiency and quality.
• Partnership Mindset: Builds strong relationships across internal teams and agency partners; can inspire trust and hold teams accountable.
• Change Champion: Comfortable leading through ambiguity, guiding stakeholders through evolving models and new ways of working.
• Effective Communicator: Clear, concise, and confident across written, verbal, and presentation formats, with the ability to influence stakeholders.

Skills for Success

• Consumer Insights
• Analytical skills
• Category Strategy
• Presentation skills
• Drive Innovation
• Marketing optimisation
• Digital Marketing
• Brand activation
• Commercial acumen
• Collaboration
• P&L management
• FMCG/Consumer Health Experience
• eCommerce

About Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege. Marketing Excellence Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands. Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society. With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local teams to deliver on our regional goals in partnership with our Sales teams. With the scale of our 2500 marketing community - alongside our leading‑edge Marketing Academy - your opportunities to grow and upskill will be extensive.