Senior Lifecycle & Retention Marketing Strategist

Future; Bath; Hybride; GBP 27 000 - 30 000; Plein temps

Avantages offerts par ce poste

Uncapped leave

Enhanced parental leave

Share of profits bonus

Dental care and Private Medical care

Share Incentive Plan

Résumé du poste

Future in Bath is seeking a Retention Marketing Specialist to manage end-to-end subscriber retention campaigns for digital and print subscriptions. The role focuses on onboarding, engagement, and win-back initiatives to reduce churn, working with CRM, Acquisition, Editorial, and Customer Service teams to deliver high-quality subscriber experiences.

You will plan and schedule automated email campaigns, brief creative teams, run A/B tests, and analyze results to drive improvements in reader

Qualifications

• Experience delivering retention marketing and CRM campaigns.
• Skilled in multi-channel email marketing and automated journeys.
• Strong data evaluation and ability to translate data into recommendations.
• Excellent copywriting and proofreading with strong brand voice.

Responsabilités

• Plan and execute multi-channel retention campaigns to grow engagement.
• Manage end-to-end campaign delivery with creative briefs.
• Collaborate with CRM to build automated email sequences.
• Review retention metrics and present insights to stakeholders.
• Run A/B tests on subject lines, layouts, and offers.

Connaissances

Retention marketing

CRM campaigns

Customer lifecycle journeys

Email marketing

Data analysis

Copywriting

Collaborative teamwork

A/B testing

Outils

Google Workspace

Description du poste

Future in Bath is seeking a Retention Marketing Specialist to manage end-to-end subscriber retention campaigns for digital and print subscriptions. The role focuses on onboarding, engagement, and win-back initiatives to reduce churn, working with CRM, Acquisition, Editorial, and Customer Service teams to deliver high-quality subscriber experiences.

You will plan and schedule automated email campaigns, brief creative teams, run A/B tests, and analyze results to drive improvements in reader