Senior Retention Marketing Executive

Future PLC; Bath; Hybrid; GBP 27,000 - 30,000; Full time

Benefits offered by this job

Uncapped leave

Enhanced parental leave

Dental care & Private Medical care

Profit share bonus

Refer a friend scheme

Job summary

Future plc in Bath is seeking a Retention Marketing specialist to manage end-to-end campaigns for digital and print subscriptions. You’ll run onboarding, engagement, and win-back initiatives to reduce churn and boost reader loyalty.

You’ll work with CRM, Acquisition, Editorial, and Customer Service teams to deliver high-quality subscriber experiences, plan automated emails, and test offers to optimize performance.

Qualifications

• Experience delivering retention marketing, CRM campaigns, or customer lifecycle journeys in subscription or recurring revenue environments.
• Proven ability to run multi-channel email marketing campaigns and automated digital subscriber sequences.
• Strong data evaluation skills and ability to translate spreadsheet data into campaign recommendations.
• Excellent copywriting and proofreading with consistent brand voice across campaigns.
• Collaborative approach to working with design, editorial, CRM teams on campaigns.
• Curiosity for A/B testing email elements and promotional offers.

Responsibilities

• Plan and execute multi-channel retention, onboarding, and win-back campaigns to increase subscriber engagement and lifetime value.
• Manage end-to-end campaign delivery, briefing creative teams on high-converting copy and assets.
• Collaborate with CRM teams to build, test, and deliver automated email marketing series and digital journeys.
• Review retention metrics and monthly data to evaluate impact and inform commercial planning.

Skills

Retention marketing

CRM campaigns

Email marketing

Data analysis

Copywriting

Cross-functional collaboration

A/B testing

Tools

Google Workspace

CRM software

Job description

Who we are

We create trusted, expert content that helps millions of people discover more about the things they love, need and care about. From technology, gaming and entertainment to fashion, lifestyle, sport, finance and beyond, our specialist brands connect people with their passions every day.

Across websites, magazines, newsletters, social channels and events, we bring expert content to audiences around the world. We combine our deep specialist knowledge with innovative technology and data to create engaging experiences, build valuable communities and help people make better-informed decisions.

Behind it all are our people - passionate experts, creators, innovators and problem-solvers who are shaping the future of media.

The Team You'll Join

Our Retention Marketing team in Bath keeps readers engaged and subscribed across Future's global portfolio. Based in our Bath office on a hybrid basis, we build direct relationships with print and digital subscribers using a customer-first approach. We manage lifecycle journeys, test win-back pricing, and optimize email campaigns across iconic print titles and digital memberships. You'll join a collaborative, supportive CRM group dedicated to delivering data-led campaigns and increasing subscriber lifetime value.

What you'll do

Reporting to the Retention Manager in Bath, you'll manage end-to-end customer retention campaigns across digital and print subscriptions. You'll execute onboarding, engagement, and win-back initiatives to reduce churn and build reader loyalty. In this role, you'll partner with CRM, Acquisition, Editorial, and Customer Service teams to deliver high-quality subscriber experiences.

On a daily basis, you'll plan and schedule automated email campaigns using CRM and ESP software. You'll brief creative teams on copy and design assets, run A/B tests on offers, and track metrics in Google Workspace. Additionally, you'll evaluate monthly campaign results, translate spreadsheets into clear recommendations, and present performance insights to cross-functional stakeholders.

• Plan and execute multi-channel retention, onboarding, and win-back campaigns to increase subscriber engagement and lifetime value.
• Manage end-to-end campaign delivery, briefing creative teams on high-converting copy, design assets, and promotional offers.
• Collaborate with CRM teams to build, test, and deliver automated email marketing series and digital customer journeys.
• Review retention metrics and monthly performance data to evaluate campaign impact and support commercial planning.
• Run A/B tests on email subject lines, layouts, and promotional offers to continuously optimize subscriber retention.
• Partner with cross-functional stakeholders in Editorial, Digital, and Customer Service to advocate for customer-first retention strategies.

What you’ll bring

• Demonstrable experience managing retention marketing, CRM campaigns, or customer lifecycle journeys in subscription or recurring revenue environments.
• Proven skill in executing multi-channel email marketing campaigns and automated digital subscriber sequences.
• Strong data evaluation skills with an ability to translate spreadsheet data into clear campaign recommendations.
• Excellent copywriting and proofreading skills, ensuring high attention to detail and consistent brand voice across campaigns.
• Collaborative approach to problem-solving and managing creative projects alongside design, editorial, and CRM teams.
• Creative curiosity for A/B testing email subject lines, layouts, and promotional offers, alongside knowledge of digital marketing trends.

Minimum Requirements

• Experience delivering retention, CRM, or email marketing campaigns within subscription or recurring revenue sectors.
• Practical experience managing email automation platforms, digital customer journeys, and spreadsheet software like Google Workspace.
• Ability to work from our Bath office on a hybrid basis.

What we offer

• Uncapped leave
• Enhanced parental leave
• Discounted rates with Dental care and Private Medical care
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend scheme - with payment following the successful hire.
• Well-being support with access to our Colleague Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan
• Salary sacrifice Pension scheme up to 5% match
• Free drinks and snacks in our offices

The expected range for this role is £27,000 - £30,000

This is a hybrid role, working 2 days per week from our Bath Office.

Internal job family level P6

Inclusion and Diversity at Future

At Future, we’re working to attract, retain and foster diverse talent, educating our colleagues in the importance of diversity, and review our internal processes so that they remain as free from bias as possible. We recognise that, in order to reach diverse communities through our content, we must first ensure ours is a culture in which diversity can thrive.

Find out more about Our Future, Our Responsibility on our website.

If you need any reasonable adjustments, please let us know, and we'll be happy to support you.

#LI-Hybrid

#LI-HD1