Lifecycle Marketing Lead - Retention & Subscriber Growth

Future Publishing; Bath; Hybrid; GBP 27,000 - 30,000; Full time

Benefits offered by this job

Uncapped leave

Enhanced parental leave

Dental care discounts

Private Medical care discounts

Profit share bonus

Refer a friend scheme

Colleague Assistant Programmes

Share Incentive Plan

Salary sacrifice Pension up to 5%

Free drinks and snacks in the office

Job summary

Future Publishing in Bath is seeking a Retention Marketing specialist to manage end-to-end campaigns for digital and print subscriptions. You will lead onboarding, engagement and win-back initiatives to reduce churn and build reader loyalty, partnering with CRM, editorial and customer service teams.

You will plan automated email sequences, brief creatives, run A/B tests on offers, and translate data into actionable recommendations, supporting commercial planning in a hybrid Bath role.

Qualifications

• Experience delivering retention, CRM, or email marketing campaigns in subscription or recurring revenue sectors.
• Ability to translate data into clear campaign recommendations and improve reader engagement.
• Strong copywriting and proofreading with attention to brand voice across campaigns.

Responsibilities

• Plan and manage end-to-end retention campaigns across digital and print subscriptions.
• Execute onboarding, engagement, and win-back initiatives to reduce churn.
• Collaborate with CRM, Acquisition, Editorial and Customer Service teams to deliver subscriber experiences.
• Brief creatives, run A/B tests, and track results in Google Workspace.
• Review monthly performance data and present insights to stakeholders.

Skills

Retention marketing

CRM campaigns

Email marketing

Data analysis

Copywriting

Tools

CRM software

ESP software

Google Workspace

Job description

Future Publishing in Bath is seeking a Retention Marketing specialist to manage end-to-end campaigns for digital and print subscriptions. You will lead onboarding, engagement and win-back initiatives to reduce churn and build reader loyalty, partnering with CRM, editorial and customer service teams.

You will plan automated email sequences, brief creatives, run A/B tests on offers, and translate data into actionable recommendations, supporting commercial planning in a hybrid Bath role.