Lifecycle Marketing Lead: Retention & Win-Back (Hybrid Bath)

Future PLC; Bath; Hybrid; GBP 27,000 - 30,000; Full time

Benefits offered by this job

Uncapped leave

Enhanced parental leave

Dental care & Private Medical care

Profit share bonus

Refer a friend scheme

Job summary

Future plc in Bath is seeking a Retention Marketing specialist to manage end-to-end campaigns for digital and print subscriptions. You’ll run onboarding, engagement, and win-back initiatives to reduce churn and boost reader loyalty.

You’ll work with CRM, Acquisition, Editorial, and Customer Service teams to deliver high-quality subscriber experiences, plan automated emails, and test offers to optimize performance.

Qualifications

• Experience delivering retention marketing, CRM campaigns, or customer lifecycle journeys in subscription or recurring revenue environments.
• Proven ability to run multi-channel email marketing campaigns and automated digital subscriber sequences.
• Strong data evaluation skills and ability to translate spreadsheet data into campaign recommendations.
• Excellent copywriting and proofreading with consistent brand voice across campaigns.
• Collaborative approach to working with design, editorial, CRM teams on campaigns.
• Curiosity for A/B testing email elements and promotional offers.

Responsibilities

• Plan and execute multi-channel retention, onboarding, and win-back campaigns to increase subscriber engagement and lifetime value.
• Manage end-to-end campaign delivery, briefing creative teams on high-converting copy and assets.
• Collaborate with CRM teams to build, test, and deliver automated email marketing series and digital journeys.
• Review retention metrics and monthly data to evaluate impact and inform commercial planning.

Skills

Retention marketing

CRM campaigns

Email marketing

Data analysis

Copywriting

Cross-functional collaboration

A/B testing

Tools

Google Workspace

CRM software

Job description

Future plc in Bath is seeking a Retention Marketing specialist to manage end-to-end campaigns for digital and print subscriptions. You’ll run onboarding, engagement, and win-back initiatives to reduce churn and boost reader loyalty.

You’ll work with CRM, Acquisition, Editorial, and Customer Service teams to deliver high-quality subscriber experiences, plan automated emails, and test offers to optimize performance.