Retention Marketing Executive

Future Publishing Limited; Bath; Hybrid; GBP 24,000 - 29,000; Full time

Benefits offered by this job

Uncapped leave

Enhanced parental leave

Dental care and Private Medical care

Profit share bonus

Refer a friend scheme

Colleague Assistant Programmes

Share Incentive Plan

Pension scheme 5% match

Free drinks and snacks

Job summary

Future Publishing Limited in Bath is seeking a driven retention marketing specialist to deliver multi-channel campaigns, write engaging copy, and collaborate with CRM and editorial teams to grow subscriber loyalty across our magazine brands.

You will manage onboarding journeys, analyse performance, and coordinate with printers and suppliers. A Bath-office hybrid role offers development in a vibrant media company with strong benefits.

Qualifications

• Interest in starting or continuing a career in retention, CRM, or digital marketing.
• Experience or qualification in marketing, business, or a related field.
• Experience delivering marketing communications or using digital collaboration tools.
• Capability to work collaboratively from our Bath office.

Responsibilities

• Deliver multi-channel marketing campaigns to retain and win back print and digital subscribers across 60+ specialist titles.
• Collaborate with editorial, brand, printer, and CRM teams.
• Write creative design briefs and draft campaign copy.
• Manage automated email onboarding journeys using CRM platforms, Google Workspace, and Microsoft Excel.
• Review subscriber analytics and campaign performance.
• Coordinate artwork through sprint workflows and liaise with printers.
• Analyse subscriber survey feedback to optimise retention activity.
• Handle administrative tasks including PO processing and supplier invoices.

Skills

CRM strategy

Multi-channel marketing

Copywriting

Analytical mindset

Education

Marketing or related degree

Tools

Google Sheets

Excel

PowerPoint

CRM platforms

Job description

Who we are

We create trusted, expert content that helps millions of people discover more about the things they love, need and care about. From technology, gaming and entertainment to fashion, lifestyle, sport, finance and beyond, our specialist brands connect people with their passions every day.

Across websites, magazines, newsletters, social channels and events, we bring expert content to audiences around the world. We combine our deep specialist knowledge with innovative technology and data to create engaging experiences, build valuable communities and help people make better-informed decisions.

Behind it all are our people - passionate experts, creators, innovators and problem-solvers who are shaping the future of media.

The Team You'll Join

Our Retention team in Bath manages direct-to-consumer engagement across 60+ specialist brands, including iconic titles in Gaming, Homes, Sport, and Lifestyle. We focus on keeping readers engaged, expanding subscriber lifetime value, and delivering customer-first marketing journeys. You'll join a supportive, collaborative group that connects directly with millions of passionate magazine, paywall, and app readers. This position offers a fantastic opportunity to build authentic marketing campaigns that foster long-term loyalty across world-class media titles.

What you'll do

Reporting to the Retention Manager in Bath, you'll deliver multi-channel marketing campaigns that retain and win back subscribers across our print and digital portfolio. You'll work closely with editorial, brand, printer, and CRM teams to build authentic customer communications that reflect the unique voice of each title.

On a daily basis, you'll write creative design briefs, draft engaging campaign copy, and manage automated email onboarding journeys using CRM platforms, Google Workspace, and Microsoft Excel. You'll review subscriber analytics, monitor campaign performance, coordinate artwork through sprint workflows, and liaise with suppliers to ensure smooth operational delivery.

• Deliver multi-channel marketing campaigns to retain and win back print and digital subscribers across 60+ specialist titles.
• Manage subscriber onboarding journeys and ongoing automated campaigns to enhance customer engagement and lifetime value.
• Draft copy and design briefs for campaign artwork, coordinating with internal teams and external printers.
• Work alongside CRM specialists to build and test best-practice email campaigns and automated communications.
• Analyse subscriber survey feedback and campaign metrics using Google Sheets and Excel to optimize retention activity.
• Handle key administrative tasks, including purchase order processing and supplier invoice coordination, with high attention to detail.

What you’ll bring

• Experience or strong interest in subscription marketing, CRM, or audience engagement strategies.
• Demonstrable experience creating or supporting multi-channel marketing campaigns across digital or print media.
• Proficiency with office collaboration software, including Google Workspace, Microsoft Excel, and PowerPoint.
• Strong written communication skills with high attention to detail for proofreading and campaign copy.
• Collaborative working style with the ability to build positive relationships across cross-functional brand teams.
• Analytical curiosity with confidence using spreadsheets to evaluate performance data.

Minimum Requirements

• Interest in starting or continuing a career in retention, CRM, or digital marketing.
• Demonstrable experience or qualification in marketing, business, or a related field.
• Practical experience delivering marketing communications or using digital collaboration tools like Google Workspace or Microsoft Office.
• Capability to work collaboratively from our Bath office.

What we offer

• Uncapped leave
• Enhanced parental leave
• Discounted rates with Dental care and Private Medical care
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend scheme - with payment following the successful hire.
• Well-being support with access to our Colleague Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan
• Salary sacrifice Pension scheme up to 5% match
• Free drinks and snacks in our offices

The expected salary for this role is £26,500

This is a hybrid role, working 2 days per week from our Bath Office

Internal job family level P7

Inclusion and Diversity at Future

At Future, we’re working to attract, retain and foster diverse talent, educating our colleagues in the importance of diversity, and review our internal processes so that they remain as free from bias as possible. We recognise that, in order to reach diverse communities through our content, we must first ensure ours is a culture in which diversity can thrive.

Find out more about Our Future, Our Responsibility on our website.

If you need any reasonable adjustments, please let us know, and we'll be happy to support you.

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