Senior Lifecycle Marketing Lead: Conversion & Growth

Sophos; Oxford; On-site; GBP 90,000 - 120,000; Full time

Job summary

Sophos is seeking a Senior Marketing Manager, Lead Lifecycle & Conversion to lead the lifecycle strategy across the buyer journey. You will connect signals from ABX, nurture programs and sales engagement to accelerate progression and revenue.

In this remote-first role, you’ll partner with Growth Marketing, Marketing Operations, SDR, Sales and Revenue Operations to optimize conversion, lead velocity and pipeline impact, using data-driven insights and AI-enabled tactics.

Qualifications

• 7+ years of B2B marketing experience, lifecycle marketing, demand generation or marketing operations.
• Experience in SaaS, enterprise technology or cybersecurity environments.
• Proven track record driving pipeline and revenue through lifecycle programs.
• Strong lead management, scoring, routing and recycling understanding.
• Experience with CRM and marketing automation platforms (Salesforce, Marketo/Eloqua) and ABM/intent tools.

Responsibilities

• Own Sophos' global lead lifecycle from engagement to revenue.
• Map and optimize buyer journeys across stages to reduce friction and leakage.
• Develop dynamic, engagement-led buying journeys and next-best actions.
• Collaborate with Content, Product Marketing, ABX and regional teams for relevant experiences.
• Define, track and report lifecycle KPIs; drive continuous improvement across funnel.

Skills

Lifecycle marketing

Demand generation

Growth marketing

Marketing operations

Lead management

Data analysis

Education

Bachelor's degree or higher

Tools

Salesforce

Marketo/Eloqua

6sense

Job description

Sophos is seeking a Senior Marketing Manager, Lead Lifecycle & Conversion to lead the lifecycle strategy across the buyer journey. You will connect signals from ABX, nurture programs and sales engagement to accelerate progression and revenue.

In this remote-first role, you’ll partner with Growth Marketing, Marketing Operations, SDR, Sales and Revenue Operations to optimize conversion, lead velocity and pipeline impact, using data-driven insights and AI-enabled tactics.