Senior Lead, Marketing, South Korea

ON RUNNING; City Of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading sports brand is seeking a Sr. Lead for Marketing in London to drive marketing goals in South Korea. This role involves leading a diverse team, developing marketing strategies, and executing campaigns across various channels. Ideal candidates will have substantial experience in marketing within the sports or retail industry, strong social media expertise, and exceptional leadership skills.

Qualifications

• 7-10 years of experience in marketing, preferably within the sports or retail industry.
• Proven track record of developing successful marketing strategies and campaigns.
• Strong knowledge of social media, PR, retail marketing, and B2B marketing.

Responsibilities

• Drive short and long term marketing goals in South Korea.
• Lead a diverse Marketing team for campaign execution.
• Evaluate and develop marketing strategies across all channels.

Skills

Marketing strategy development

Social media expertise

B2B marketing knowledge

Leadership and team management

Strong communication skills

Job description

In short, as our business in South Korea grows, we are looking to bring on a Sr. Lead for Marketing to drive our short and long term goals in the market. This role will play an integral part in sharing the story of On by leading a growing, diverse, and energetic Marketing team. In addition, this role will be responsible for evaluating and developing Marketing strategies for the market across all channels (retail, e-commerce, and b2b), while also being hands‑on, executing campaigns and activations with the team.

Your story

• 7-10 years of experience in marketing, preferably within the sports or retail industry in South Korea
• Proven track record of developing successful marketing strategies and campaigns
• Strong knowledge of social media, PR, retail marketing, and B2B marketing
• Exceptional leadership skills with experience in team management and development
• Ability to work in a fast‑paced, dynamic environment with a results‑driven approach
• Exceptional written and verbal communication skills, with the ability to articulate complex concepts clearly and persuasively both in English and Korean, with additional APAC language skills will be a plus