Senior Insight Analyst: Customer & Marketing (Hybrid)

Amtis - Digital, Technology, Transformation; West Midlands; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

Amtis - Digital, Technology, Transformation in Birmingham offers a Senior Insight Analyst role with hybrid working, permanent contract, and salary open to discussion (+bonus). You will shape digital, customer and marketing decisions through high-quality analysis and commercial insight, handling large volumes of data with SQL and Power BI to improve commercial performance.

You'll own analytical projects, collaborate with Marketing, Digital and Commercial teams, and turn complex findings into

Qualifications

• Advanced SQL skills with hands-on experience analysing large datasets.
• Strong experience with Power BI or a comparable BI platform.
• Background in customer, marketing, digital or consumer analytics.
• Experience evaluating campaigns, promotions, loyalty, retention.
• Strong analytical and problem-solving abilities; challenge assumptions.
• Ability to translate data into clear commercial insights.

Responsibilities

• Lead analysis of customer and transactional data to understand purchasing behaviour, engagement and commercial performance.
• Evaluate the effectiveness of marketing campaigns, promotions, offers and loyalty initiatives, identifying what is working and where improvements can be made.
• Investigate customer trends, behavioural changes and performance drivers, using data to uncover opportunities and potential risks.
• Use advanced SQL to extract, manipulate and analyse large, complex datasets.
• Develop insightful Power BI dashboards and reporting that support meaningful business decisions.
• Explore customer segments, purchasing patterns and retention to support more effective marketing and commercial activity.
• Take ownership of analytical projects, from understanding the business question through to presenting findings and recommendations.
• Partner with stakeholders across Marketing, Digital and Commercial teams, challenging assumptions and helping shape analytical priorities.
• Communicate complex findings clearly, explaining the commercial implications and recommending practical next steps.
• Identify opportunities to improve analytical approaches, reporting and the wider use of customer data.

Skills

SQL

Power BI

Stakeholder communication

Analytical thinking

Commercial analytics

Big data analysis

Tools

Python

R

Statistical modelling

Job description

Amtis - Digital, Technology, Transformation in Birmingham offers a Senior Insight Analyst role with hybrid working, permanent contract, and salary open to discussion (+bonus). You will shape digital, customer and marketing decisions through high-quality analysis and commercial insight, handling large volumes of data with SQL and Power BI to improve commercial performance.

You'll own analytical projects, collaborate with Marketing, Digital and Commercial teams, and turn complex findings into