Marketing Insight Architect: AI Analytics & Reporting

Allianz UK; Greater London; Hybrid; GBP 42,000 - 52,000; Full time

Benefits offered by this job

Hybrid working

Annual performance related bonus

Contributory pension

Development days

Employee discounts

Volunteer days

Job summary

Allianz UK is seeking a Marketing Reporting & Analytics Specialist to shape how marketing performance is measured and optimised. You will lead reporting, analytics and insight generation, using Power BI and Adobe Analytics to drive data-driven decisions across stakeholders.

Based in London or Bournemouth, this hybrid role requires attending the office regularly and collaborating with Data, IT, Finance and Marketing teams to maximise ROI and implement data-driven strategies, including AI-enabled

Qualifications

• Strong expertise in Adobe Analytics suite (Analytics, Launch, Edge, AEP).
• Advanced SQL for data extraction, transformation and analysis.
• Experience building dashboards and measuring digital performance.
• Extensive Power BI experience including data modelling and DAX.
• Background in marketing analytics, BI or related environments.

Responsibilities

• Own design, development and continuous improvement of marketing reporting and dashboards.
• Act as marketing analytics SME for Adobe Analytics delivering insights.
• Build and maintain KPI definitions, calculations and visual standards.
• Use Databricks SQL to analyse large datasets from multiple sources.
• Develop reusable data models and reporting structures to improve efficiency.
• Conduct deep-dive analyses on campaigns, customer behaviour, ROI.
• Translate data into actionable recommendations for leaders.
• Identify trends and opportunities to support decision making.
• Develop measurement frameworks and KPI hierarchies.
• Collaborate with Data, IT, Digital Distribution, Trading and Finance teams to maximise ROI.
• Champion experimentation and AI-driven optimisation.
• Explore emerging tech to enhance marketing effectiveness.
• Lead discussions to gather reporting requirements and deliver insights.
• Promote data literacy and best practices across marketing.

Skills

Adobe Analytics

SQL

Power BI

DAX

Marketing analytics

Dashboarding

Data modelling

Attribution

Excel

Stakeholder management

Job description

Allianz UK is seeking a Marketing Reporting & Analytics Specialist to shape how marketing performance is measured and optimised. You will lead reporting, analytics and insight generation, using Power BI and Adobe Analytics to drive data-driven decisions across stakeholders.

Based in London or Bournemouth, this hybrid role requires attending the office regularly and collaborating with Data, IT, Finance and Marketing teams to maximise ROI and implement data-driven strategies, including AI-enabled