Senior GTM Lead, Twitch Ads — UK & EU5

Amazon Inc.; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Amazon Ads seeks a seasoned Sr. GTM Lead, Twitch Ads UK & EU5, to develop unified go-to-market strategy and drive execution across Twitch properties in the UK and Europe.

The role requires strategic thinking, cross-functional collaboration, and a customer-focused approach to accelerate revenue growth and advertiser adoption. The ideal candidate will lead market demand analysis, influence product roadmaps, and work with regional sales and marketing teams to tailor narratives for UK and EU5

Responsibilities

• Drive end-to-end GTM strategy for Twitch advertising offerings in the UK
• Maintain deep understanding of UK and European video, display, social media landscapes
• Spearhead market demand analysis across UK and EU5
• Track quarterly performance and provide data-driven recommendations
• Partner with sales teams on enablement and demand generation
• Develop stack-ranked sales priorities to influence product requirements
• Partner with Ads Marketing on customer narratives and GTM strategies
• Drive cross-functional collaboration across EU5
• Provide strategic support for Twitch Ads initiatives
• Demonstrate analytical and strategic thinking in digital advertising
• Fluency in English required; additional European languages a plus

Job description

Amazon Ads seeks a seasoned Sr. GTM Lead, Twitch Ads UK & EU5, to develop unified go-to-market strategy and drive execution across Twitch properties in the UK and Europe.

The role requires strategic thinking, cross-functional collaboration, and a customer-focused approach to accelerate revenue growth and advertiser adoption. The ideal candidate will lead market demand analysis, influence product roadmaps, and work with regional sales and marketing teams to tailor narratives for UK and EU5