Sr. GTM Lead, Twitch Ads, Amazon Ads

Amazon Inc.; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Amazon Ads seeks a seasoned Sr. GTM Lead, Twitch Ads UK & EU5, to develop unified go-to-market strategy and drive execution across Twitch properties in the UK and Europe.

The role requires strategic thinking, cross-functional collaboration, and a customer-focused approach to accelerate revenue growth and advertiser adoption. The ideal candidate will lead market demand analysis, influence product roadmaps, and work with regional sales and marketing teams to tailor narratives for UK and EU5

Responsibilities

• Drive end-to-end GTM strategy for Twitch advertising offerings in the UK
• Maintain deep understanding of UK and European video, display, social media landscapes
• Spearhead market demand analysis across UK and EU5
• Track quarterly performance and provide data-driven recommendations
• Partner with sales teams on enablement and demand generation
• Develop stack-ranked sales priorities to influence product requirements
• Partner with Ads Marketing on customer narratives and GTM strategies
• Drive cross-functional collaboration across EU5
• Provide strategic support for Twitch Ads initiatives
• Demonstrate analytical and strategic thinking in digital advertising
• Fluency in English required; additional European languages a plus

Job description

Description

Amazon Ads is the digital advertising arm of Amazon and one of our fastest growing businesses. We operate at the intersection of commerce, entertainment and advertising, offering unique advertising products (Sponsored Products, Sponsored Brands and Sponsored Display), enterprise ad tech (Amazon DSP, Amazon Ad Server, Amazon Marketing Cloud, Amazon Publisher Services) and a rich array of unique creative, format and measurement solutions. We offer advertisers premium brand placements on our owned and operated properties, including Thursday Night Football, FreeVee, Prime Video, Twitch, and FireTV as well as on third-party publishers via Amazon Publisher Services.

We start with the customer and work backwards in everything we do, including in advertising. We believe that advertising, when done well, enhances the customer experience with delightful discovery for consumers and compelling performance for advertisers. The insights we deliver to advertisers and their partners enable them to build unique connection with consumers, from first discovery to loyalty in a unique and compelling way versus any other media platform at scale.

We seek a seasoned professional to join us as Sr. GTM Lead, Twitch Ads UK & EU5. This role will be responsible for developing the unified go-to-market strategy and strategic execution for advertising solutions across all Twitch properties for the UK market, while also driving cross-EU5 initiatives to accelerate regional revenue growth and advertiser adoption. This is an exciting opportunity to be part of a fast-growing and entrepreneurial organization, bringing innovation and growing adoption of Twitch Ads in the UK and across Europe. We are seeking an innovative, creative, analytical and strategic thinker, who is passionate about digital media and the future of Twitch advertising in the UK and EU5 markets. The ideal candidate enjoys solving complex problems, works effectively with cross-functional teams and thrives in a fast-paced setting that is constantly evolving. This role will be highly visible with senior levels of Amazon, and will need to work collaboratively with internal management teams to understand where our relative advantages or risks lie within the UK market and across EU5, where new market segments and solutions should be created. The successful candidate will have a talent for responding effectively to UK and European industry direction, customer needs and market positioning. They are comfortable with ambiguity and juggling multiple priorities simultaneously in a fast-paced dynamic environment. They possess high levels of creativity, independence, flexibility and attention to detail. In addition, this person will be a unique thinker who can make convincing, information-based arguments.

Key job responsibilities

• Drive end-to-end GTM strategy for Twitch advertising offerings in the UK, while also contributing to cross-EU5 strategic initiatives to accelerate regional revenue growth and advertiser adoption
• Maintain deep understanding of UK and European video, display, social media and influence advertising landscape, including market trends, competitive analysis, and cultural nuances across EU5 markets
• Spearhead market demand analysis and opportunity sizing across traditional and emerging channels in the UK and EU5
• Track quarterly performance across UK and EU5 markets and provide data-driven recommendations for GTM strategy adjustments
• Partner with local and regional sales teams on enablement and demand generation strategies to achieve revenue targets and drive product adoption across EU5
• Develop stack-ranked sales priorities to influence product requirements and roadmap decisions for the UK and broader European markets
• Partner with Ads Marketing on customer-facing narratives and go-to-market strategies tailored to UK and EU5 audiences
• Drive cross-functional and cross-market collaboration to ensure successful strategy execution, providing tactical guidance and support across EU5
• Provide strategic support and guidance for Twitch Ads initiatives in the UK and across EU5 markets
• Proven analytical and strategic thinking capabilities with proven track record in digital advertising
• Fluency in English required; additional European language skills are a plus

Basic Qualifications

• Experience in developing, negotiating and executing business agreements
• Experience in a professional field or military
• Experience developing strategies that influence leadership decisions at the organizational level
• Experience managing programs across cross functional teams, building processes and coordinating release schedules
• Experience working with Core Cloud Technology Services, including, but not limited to Compute, Edge, Hybrid, Security, and/or Networking
• Experience working with Business Application Technologies, including, but not limited to End User Compute (EUC), Supply Chain, Contact Center as a Service, Consumer Data Applications, Encrypted Communications, and/or Communication Developer Services
• Experience solving problems with technology in the Healthcare/Life Sciences Industry
• Experience solving problems with technology in the Media & Entertainment Industry
• Experience solving problems with technology in the Global Financial Services Industry
• Experience solving problems with technology in the Telecommunications industry
• Experience solving problems with technology in the Automotive & Manufacturing industries
• Experience solving problems with technology in the Energy & Utilities industries
• Experience in Go-To-Market, Business Development, Sales, or Consulting
• Experience working with Advanced Compute technologies including, but not limited to: Accelerated Compute, High Performance Compute, Visual/Spatial Compute, and/or IoT.
• Experience working with Enterprise Application Modernization and Migration technologies, including, but not limited to, Mainframe, Serverless, Containers, or Cloud Operations
• Experience working with Data & AI related technologies, including, but not limited to, AI/ML, GenAI, Analytics, Database, and/or Storage

Preferred Qualifications

• Experience interpreting data and making business recommendations
• Experience identifying, negotiating, and executing complex legal agreements

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice ( https://www.amazon.jobs/en/privacy_page ) to know more about how we collect, use and transfer the personal data of our candidates.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.