Twitch Ads Insights & Measurement Lead

Amazon; Greater London; On-site; GBP 90,000 - 130,000; Full time

Job summary

Amazon Twitch GTM team is seeking an insights and measurement expert to join the Go-to-Market group, embedded with the Twitch team, to develop and deliver audience insights that drive revenue growth. You will work closely with sales, product and ad‑tech to craft compelling narratives from Twitch data for advertisers.

You will serve as the go-to expert on Twitch audience intelligence, leveraging Amazon data, Twitch‑native signals, and third‑party research to shape media strategies that position

Qualifications

• Experience leading strategic decisions at executive level.
• Proven ability to run programs across cross-functional teams.
• Familiarity with cloud services (Compute, Edge, Security, Networking).
• Experience in Go-To-Market, business development, sales or consulting.
• Experience with data, AI, analytics or GenAI technologies.

Responsibilities

• Build Twitch insights playbook with scalable audience insights and benchmarks.
• Translate Twitch data into clear narratives for advertisers.
• Develop senior-level relationships with marketing decision makers.
• Generate data-driven insights using proprietary and third-party data.
• Develop Twitch measurement expertise and evolve metrics.
• Support revenue growth by aligning insights with pipeline outcomes.
• Advise on data-driven decision-making in advertising strategies.
• Influence product and GTM strategy with strategic recommendations.
• Scale analyses to other categories or locales using AI-native solutions.

Skills

Strategic influence

Program management

Cloud technologies

Go-To-Market

Data & AI

Job description

Amazon Twitch GTM team is seeking an insights and measurement expert to join the Go-to-Market group, embedded with the Twitch team, to develop and deliver audience insights that drive revenue growth. You will work closely with sales, product and ad‑tech to craft compelling narratives from Twitch data for advertisers.

You will serve as the go-to expert on Twitch audience intelligence, leveraging Amazon data, Twitch‑native signals, and third‑party research to shape media strategies that position