Senior Growth Product Analyst

Twinkl Educational Publishing; Cardiff; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Flexible working

33 days annual leave

Me Day

Charity day

Westfield Health

Learning and Development

Death in service life assurance

Enhanced pension

Twinkl Subscription

Job summary

Twinkl Educational Publishing in the United Kingdom is seeking a Senior Product Analyst to drive data-informed product decisions across our subscription and ecommerce platform. You will partner with Product teams to understand objectives, analyze user behavior, and identify opportunities to improve growth and funnel performance.

This role emphasizes experimentation, data quality, and clear insights, enabling the Product roadmap and cross-functional initiatives to deliver measurable outcomes in a

Qualifications

• Minimum of 4 years' experience in data/analytics, ideally within an eCommerce or subscription-based business.
• Experience querying raw data from analytics platforms (GA4, Adobe Analytics) and delivering insights that drive measurable business outcomes.
• Proficient in SQL and BigQuery; experienced with data visualization tools (Looker Studio, Tableau).
• Understanding of ecommerce and subscription metrics: Sessions, Bounce Rate, Conversion Rate, Retention, Churn, LTV, ARPU.
• Experience with DBT is beneficial.

Responsibilities

• Build strong relationships with Product and cross-functional teams to translate objectives into analytical focus areas.
• Deliver deep insights and clear recommendations shaping product roadmap and growth.
• Identify and monitor KPIs; develop strategies to improve them through experimentation and optimization.
• Partner with Product Managers to conceptualise, prioritise, test, and launch new products based on data insights.
• Analyse A/B and multivariate tests to measure impact on user acquisition, engagement, and retention.
• Support digital analytics tracking; gather requirements, raise implementation requests, and perform debugging and QA.
• Collaborate with Data Engineering to ensure data quality and improve data collection processes.
• Troubleshoot tracking issues and escalate complex problems to technical specialists.
• Stay current with developments in GCP, analytics tools, and trends in digital product and subscription businesses.

Skills

SQL

BigQuery

Looker Studio

Tableau

Python

GA4

Adobe Analytics

Data storytelling

Tools

DBT

Job description

Twinkl Educational Publishing in the United Kingdom is seeking a Senior Product Analyst to drive data-informed product decisions across our subscription and ecommerce platform. You will partner with Product teams to understand objectives, analyze user behavior, and identify opportunities to improve growth and funnel performance.

This role emphasizes experimentation, data quality, and clear insights, enabling the Product roadmap and cross-functional initiatives to deliver measurable outcomes in a