Senior Product Manager, Acquisition & Growth (Remote)

Twinkl Educational Publishing; Sheffield; Hybrid; GBP 90,000 - 130,000; Full time

Benefits offered by this job

Flexible work options

Health and wellbeing benefits

Learning & Development opportunities

Life assurance

Job summary

Twinkl Educational Publishing is seeking a Senior Product Manager for Acquisition to drive the strategy, discovery and execution of core product experiences that attract, convert and onboard new users. You will own the vision for sign-up and trial experiences and work with engineers, designers, insights and marketing to deliver data-driven growth.

You will lead discovery, planning and execution across end-to-end journeys, with a strong emphasis on funnel optimisation, CAC efficiency and KPI

Qualifications

• 5+ years of experience in Product Management, with direct focus on growth/acquisition and activation flow design.
• Experience collaborating with Engineering, Marketing and Data Analytics teams on data-driven growth strategies.
• Experience managing products as part of a Digital Transformation program.

Responsibilities

• Define long-term product vision and strategy for Acquisition aligned with company objectives.
• Identify opportunities for innovation in user attraction, conversion and funnel optimisation.
• Own and prioritise backlog; drive end-to-end lifecycle from ideation to post-launch optimisation.
• Lead cross-functional teams to deliver data-driven growth initiatives and A/B testing.
• Monitor KPIs related to acquisition funnel and conversion, reporting insights to stakeholders.

Skills

Product Management

Growth

Acquisition

Conversion optimisation

A/B testing

Analytics

Cross-functional leadership

Communication

Tools

Web analytics

Experimentation platforms

SEO

Job description

Twinkl Educational Publishing is seeking a Senior Product Manager for Acquisition to drive the strategy, discovery and execution of core product experiences that attract, convert and onboard new users. You will own the vision for sign-up and trial experiences and work with engineers, designers, insights and marketing to deliver data-driven growth.

You will lead discovery, planning and execution across end-to-end journeys, with a strong emphasis on funnel optimisation, CAC efficiency and KPI