Senior Product Analyst

Twinkl Educational Publishing; Lincoln; Hybrid; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Fully remote options

Hybrid work model

33 days leave (pro rata)

Me Day

Job summary

Twinkl Educational Publishing is seeking a Senior Product Analyst to unlock growth through data-driven insights. You will partner with Product teams to analyse user behaviour, identify opportunities, and help shape the product roadmap across a data-rich platform.

You will work in a team of 20+ data professionals, leveraging SQL, BigQuery, Looker Studio and Tableau to translate complex data into actionable recommendations. This role offers remote work with regular HQ visits to Sheffield.

Qualifications

• 4+ years in data/analytics, preferably eCommerce/subscription
• Proven ability to derive insights that drive growth and product decisions
• Analyses user behavior from raw data and translates into actionable recommendations
• Strong SQL and data visualization skills with BI tools
• Experience collaborating with Product/Engineering teams
• Knowledge of key metrics like Sessions, Retention, Conversion, ARPU
• Familiarity with experimentation (A/B tests) and measurement designs
• Excellent prioritisation and time management under deadlines
• Confidently communicates complex data to executives

Responsibilities

• Translate business objectives into analytical focus areas with Product teams
• Deliver insights and recommendations to shape the product roadmap
• Monitor KPIs and drive growth through data-driven experiments
• Collaborate with Product Managers to plan and launch data-informed features
• Analyse A/B/multivariate tests to measure impact on acquisition, engagement and retention
• Support analytics tracking by gathering requirements and QA
• Work with Data Engineering to improve data quality and collection
• Troubleshoot tracking issues and escalate when needed
• Keep up-to-date with GCP, analytics tools and subscription trends

Skills

Data analysis

Stakeholder communication

Experimentation design

A/B testing

Tools

SQL

BigQuery

Looker Studio

Tableau

DBT

GA4

Adobe Analytics

Job description

Senior Product Analyst

Location: Remote with a minimum of 6 Yearly Visits to our Sheffield HQ

Twinkl is on an exciting journey to redefine how we serve our global teaching community through data. We're building a world-class data function to power the next generation of our data platform, with modern tools and practices at our core and we're introducing new tools and concepts, elevating the business to a higher standard of Data Literacy.

As a Senior Product Analyst with a track record of using data to improve growth and funnel strategies, you will be a pivotal part of our dynamic Team of 20+ data professionals, helping to unlock the full potential of our extensive datasets, you will play a fundamental role in supporting the Product roadmap through data-driven insights. You will collaborate closely with Product teams to understand their objectives, analyse user behaviour, and identify opportunities for improvement. Your expertise in product analytics and insight delivery will enable you to uncover user frictions, hidden patterns, measure product performance and make meaningful recommendations.

Here are just some of our Growth data projects you will be working on:

• Build strong relationships with Product and cross-functional teams to understand business objectives and translate them into actionable analytical focus areas
• Deliver deep insights and clear recommendations that shape the product roadmap and drive innovation, growth, and customer value
• Identify and monitor key performance indicators (KPIs), developing strategies to improve them through data-driven experimentation and optimisation
• Partner with Product Managers to conceptualise, prioritise, test, and launch new products and features based on data insights
• Analyse A/B and multivariate tests to measure the impact of new features, content, and campaigns on user acquisition, engagement, and retention
• Support digital analytics tracking by gathering requirements, raising implementation requests, and performing debugging and QA
• Collaborate with Data Engineering teams to ensure data quality, define data requirements, and improve data collection processes
• Independently troubleshoot tracking issues and elevate complex problems to technical specialists when needed
• Stay current with developments in GCP, analytics tools, and trends in digital product and subscription businesses

But that's not all! Here at Twinkl, you'll also:

• Lead the way with ownership, innovation, and a passion for making a difference
• Go above and beyond, putting people first and exceeding expectations (because that's just how we roll)
• Do the right thing, always, with trust, understanding, and transparency as your guiding lights
• Be lovely – positivity, humility, and inclusivity are our superpowers!

What you can expect from us:

• An environment that is supportive, and encourages innovation: Grow your expertise and explore new techniques and concepts!
• Support for Growth and Development: Access in-house training sessions, covering key technical and soft skills
• Collaboration and Encouragement as part of a team: Be part of Data Team Friday; a monthly data team get together to support learning and collaboration.

We look for the following skills and experience. But when we’re hiring for this role, if you don’t have some of the skills and experience listed below, don’t let that stop you from applying!

• Shares our passion for Twinkl’s mission to support educators around the world
• Has a minimum of 4 years' experience in a data or analytics role, ideally within an eCommerce or subscription-based business
• Demonstrates a proven track record of analysing user behaviour by querying raw data from analytics platforms (e.g. GA4, Adobe Analytics) and delivering insights that drive measurable business outcomes in a fast-paced environment
• Proficient in SQL and BigQuery, with experience using data visualisation tools (we use Looker Studio and Tableau); Python is a plus but not essential
• Deep understanding of key eCommerce and subscription metrics such as Sessions, Bounce Rate, Conversion Rate, Retention, Churn, LTV, and ARPU
• Experience with DBT is beneficial
• Experience working along side Product Engineering teams
• Strategic thinker with a strong grasp of experimentation principles, including A/B testing and experimental design methodologies
• Excellent prioritisation and time management skills; comfortable working to deadlines and managing multiple tasks
• Confident communicator who can present complex data and insights clearly to a range of stakeholders, including the Executive Team

What’s in it for you?

• A friendly, welcoming and supportive culture. We believe work should be fun and always put people before process
• Flexible working with fully remote and hybrid working options - early bird or night owl? No problem - our flexible working policy helps you work the hours that suits you best
• 33 days annual leave per year, pro rata. You decide which public holidays to recognise. After 2 years of employment, your annual leave entitlement will accrue year on year up to 38 days annual leave
• An additional day of annual leave, a Me Day, to take time for yourself
• Charity day to volunteer and support a registered charity of your choice
• Westfield Health (including Health Club discount and Westfield Rewards discount and cashback)
• Learning and Development opportunities, with opportunities for internal mobility across various departments / areas of the business
• 4 x annual salary death in service life assurance
• Enhanced pension after long service
• Enhanced parental and adoption leave after long service
• Quarterly awards designed to reward and recognise our wonderful Twinkl employees
• Seasonal events for all UK employees so you can catch up with your new colleagues in person
• Twinkl Subscription

At Twinkl, we encourage diversity, and our doors are open to everyone. We're committed to creating an inclusive workplace for all. If you need any adjustments during the application process to showcase your abilities, please let us know. We're here to support you on your journey.