Urban Outfitters - Senior Ecommerce Manager

URBN; Greater London; On-site; GBP 75,000 - 110,000; Full time

Benefits offered by this job

Work-life balance

Wellbeing programs

Employee Discount: Up to 40% off

Community volunteer day

Cycle to work

Continued development

Job summary

Urban Outfitters EU is seeking an Ecommerce Manager to shape how customers discover, browse and purchase on the site, turning buying strategy into a seamless, community-led digital experience. You will own navigation, categorisation, personalisation and content across the EU markets, leading a five-person team and partnering with Buying, Planning and Creative to stay ahead of trends.

The role emphasizes analytics, site performance, and UGC-driven growth, with a focus on localised, on-brand

Qualifications

• Experience running a personalisation programme end to end with measurable gains.
• Strategic mindset; sets direction beyond a brief.
• Hands-on experience building a UGC/community-content strategy with roadmap ownership.
• Strong track record leading and developing a team and managing senior stakeholders.
• Commercial and analytical instincts using site data to back decisions.
• Interest in digital retail, brand storytelling and evolving customer experiences.

Responsibilities

• Lead EU site navigation strategy, localisation of categorisation and experiences.
• Manage a team of five across disciplines, fostering collaboration.
• Own long-term direction for EU site experience to beat competitors.
• Oversee content build and QA, ensuring on-brand and functional pages.
• Own on-site personalisation strategy and Dynamic Yield implementations.
• Provide weekly/monthly performance insights and recommendations.

Skills

Personalisation programme

Strategic mindset

UGC/content strategy

Team leadership

Analytical thinking

Digital retail storytelling

Tools

Dynamic Yield

Job description

About Us

Urban Outfitters started out as a single boutique in 1970s Philadelphia with creativity and uniqueness at its core. 50 years on, and over 60 stores across Europe later, we've become a destination for emerging design, unexpected styling, One-Of-A-Kind vintage and homeware that makes you want to hit the share button.

We speak to a social community of over 10 million forward-thinking individuals, bringing together a nostalgia for the past with an enthusiasm to shape the future. The UO community are culturally aware, they shape the music scene, they live a digitally native life and they wear style trends before anyone else. At our core, we empower our customers and staff to express themselves, unapologetically, living life in a way that's truly authentic to them.

We are always excited to bring new talent into the room, especially if you share our values:

Progressive - we move with the mood

Creative - we champion limitless minds

Inclusive - we open our platforms to all communities

Responsible - we work to reduce our impact on the environment

Compassionate - we care for each other beyond the 9 to 5

Sound like you, why not join us?

Role Summary

As Ecommerce Manager, you'll shape how Urban Outfitters EU customers experience the site turning buying strategy into a customer experience that actually works. That means owning how people discover, browse and connect with product online, and making sure our navigation, categorisation, personalisation and site design feel inspiring and community-led, not just functional.

What You'll Be Doing

• Leadership & Strategic Direction
  Team Management: Manage and mentor a team of five across different disciplines, building a culture that's efficient, collaborative and genuinely good to work in.
• Strategic Partnerships: Act as the main link between Buying, Planning and Creative, turning product strategy into a consistent, on-brand digital experience across our EU markets.
• Vision Ownership: Set the long-term direction for the EU site experience, spotting opportunities to improve the customer journey ahead of competitors and market shifts.
• Site Strategy & Navigation
  Navigation Architecture: Own the EU navigation strategy from start to finish, managing seasonal updates and market-specific categorisation so each market feels properly local.
• Conversion Optimisation: Analyse site data to work out how products should be presented within categories, improving conversion and the user experience across devices.
• Search & Discovery: Own site taxonomy and internal search, continually refining the strategy behind making it easy to find product.
• Personalisation & Digital Execution
  Personalisation Strategy: Own the content personalisation strategy end to end through Dynamic Yield, using customer data and behavioural insight to deliver tailored on-site experiences that lift relevance, engagement and conversion across the EU.
• Content Build & QA: Oversee the build and QA of all site and app content, keeping it on-brand and fully functional. Lead the European content strategy and report in depth on how it's performing.
• Trading Support: Manage digital-only promotions, markdown events and major product launches.
• Visual Merchandising & Community-Led Growth
  UGC Strategy & Project Ownership: Own the on-site UGC strategy from concept through to delivery, spotting opportunities, building the roadmap, and working across teams to turn customer content into a real driver of engagement and conversion.
• Visual Merchandising: Own the landing page layout strategy, making sure every page tells a consistent, on-brand story that supports discovery and a sense of community.
• Insights & Innovation
  Performance Analysis: Provide weekly and monthly reporting on site performance, turning the data into clear, proactive recommendations across product, category, trend and search.
• Trend Awareness: Keep on top of digital retail trends, personalisation technology and what competitors are doing, so Urban Outfitters stays ahead.

What You'll Need

• Proven experience running a personalisation programme end to end, ideally on a platform such as Dynamic Yield, with a track record of turning customer data into measurable gains in engagement and conversion.
• A strategic mindset, someone who sets direction rather than just delivers against a brief, and spots opportunities ahead of the curve.
• Hands-on experience building a UGC or community-content strategy from scratch, with clear ownership of the roadmap and delivery across teams.
• A strong track record of leading and developing a team, and the confidence to manage senior stakeholders across Buying, Planning and Creative.
• Strong commercial and analytical instincts, comfortable using site data to make and back up strategic decisions.
• A genuine interest in digital retail and brand storytelling, and in staying ahead of what's next in customerexperience.

The Perks

• Work-life balance:Flexible start and finish times, bring your dog to work.
• Wellbeing:Employee Assistance Program, free gym, private medical insurance.
• Employee Discount:Up to 40% off at all URBN Brands.
• Community:One paid day to volunteer or fundraise for a charity.
• Travel:Cycle to work scheme, season ticket loan.
• Continued Development:Structured support and ongoing learning opportunities.

Equal Opportunity Statement

URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.