Senior Enterprise Marketing Lead, EMEA ABM & AI Programs

Shopify; United Kingdom; Presencial; GBP 120.000 - 180.000; Jornada completa

Descripción de la vacante

Shopify is seeking a senior Enterprise Marketing professional to own the EMEA marketing plan, diagnose regional opportunities, and create demand programs that move the pipeline. You will adapt, localize, and build from scratch across ABM, field marketing, partnerships, and seller activation.

You will report to the Head of Enterprise Marketing and collaborate with EMEA Marketing, Sales, and Partnerships to connect regional priorities with the broader strategy.

Formación

• Strong track record of building enterprise demand, ABM, and field programs that hit pipeline and revenue targets in B2B SaaS, ecommerce, or enterprise technology.
• Deep evidence of 1:1 and 1:few ABM, regional demand, Sales plays, and field programs that created or accelerated pipeline.
• Advanced funnel analysis and program measurement skills, with the ability to articulate ROI and communicate insights clearly across stakeholder groups.
• Hands-on fluency across CRM, marketing automation, analytics, and BI systems, including querying data directly.
• Credibility with Sales stakeholders built through regional market knowledge and clear judgment.

Responsabilidades

• Analyze the EMEA Enterprise funnel by market, territory, account, and opportunity; build the regional marketing plan against pipeline gaps and priorities.
• Concentrate investment in markets and account clusters with strongest opportunity.
• Operate as the Enterprise marketing counterpart to EMEA Sales, defining where to invest and why.
• Adapt and activate proven programs from AMER and global teams; build original regional programs when needed.
• Design and execute integrated programs with end-to-end ownership from targeting to measurement.
• Adapt global content for EMEA audiences and create regional originals when required.
• Design experiments with clear hypotheses and track engagement, movement, and ROI; scale or adjust based on evidence.
• Leverage AI: build agents and automation for research, localization, and reporting.

Conocimientos

ABM (Account-Based Marketing)

Enterprise demand

Field marketing

Regional demand

AI-enabled marketing

CRM analytics

Data warehousing/BI

ROI communication

Herramientas

Salesforce

Marketo

Power BI

Tableau

SQL

Descripción del empleo

Shopify is seeking a senior Enterprise Marketing professional to own the EMEA marketing plan, diagnose regional opportunities, and create demand programs that move the pipeline. You will adapt, localize, and build from scratch across ABM, field marketing, partnerships, and seller activation.

You will report to the Head of Enterprise Marketing and collaborate with EMEA Marketing, Sales, and Partnerships to connect regional priorities with the broader strategy.