Senior eCommerce Manager

Digital Tonic | Digital, eCommerce & Marketing Recruitment; Swindon; Hybrid; GBP 45,000 - 55,000; Full time

Benefits offered by this job

Hybrid working 2–3 days

Pension

Holiday allowance

Job summary

Digital Tonic is sourcing a senior eCommerce leader for a founder-led lifestyle brand near Swindon. You’ll inherit an established team and work with a fractional CMO on an eCommerce roadmap, translating priorities into action across CRM, reviews, navigation and conversion to grow online revenue.

You will strengthen customer retention through Klaviyo, refine product discovery and onsite merchandising, and balance growth with brand integrity. Hybrid 2–3 days in the office, salary up to £55,000.

Qualifications

• Strong experience in an eCommerce management, digital trading or online growth role.
• Practical experience managing and developing a Shopify website.
• Experience using Klaviyo to improve automated flows, segmentation, retention and repeat purchasing.
• A proven understanding of conversion-rate optimisation and the wider online customer journey.
• Experience improving website navigation, product discovery and onsite merchandising.
• Confidence working with a large or complex product catalogue.
• Strong commercial awareness and the ability to translate eCommerce data into clear priorities and recommendations.
• Previous experience managing and developing a multidisciplinary digital or eCommerce team.
• Experience working closely with web developers, content teams and creative stakeholders.
• Excellent stakeholder-management and influencing skills.

Responsibilities

• Turn the roadmap into action, prioritising areas with the greatest commercial impact and aligning the wider team and senior stakeholders.
• Review and improve Klaviyo flows to strengthen retention and repeat purchasing.
• Oversee the introduction of improved customer-review functionality and review website navigation and product-discovery experience.
• Lead onsite merchandising with the content and merchandising team to optimise product pages, landing pages and customer journeys.
• Use Shopify, analytics and customer-behaviour data to identify friction points, make clear recommendations and measure impact of changes.
• Identify opportunities to grow relevant, profitable website traffic, with paid-media knowledge as a bonus but not essential.

Skills

eCommerce management

Shopify

Klaviyo

CRO / Conversion optimisation

Web analytics

Product discovery

Stakeholder management

Team leadership

Merchandising

Premium brand mindset

Job description

We’re delighted to be working with a well-established, family-owned lifestyle brand that has built a brilliant reputation for its distinctive, beautifully made products. The business has an extensive collection, sold through a network of UK stores and its Shopify website. It has a strong identity, a loyal customer base and a genuine commitment to craftsmanship, quality and long-lasting design.

While the wider company is already highly successful, online currently represents a relatively small proportion of its overall revenue. There is therefore a significant opportunity to improve the performance of the website and create meaningful, profitable growth, all whilst protecting the brand.

This is a founder-led business rather than a heavily corporate or investor-backed environment. Decisions are made with the long-term health of the company and the integrity of the brand in mind. The successful person will have the opportunity to become a key part of the business, leading its next stage of eCommerce development while retaining everything that makes the brand so special.

The Role

You’ll inherit an established four-person team covering web development, merchandising, content and social media. You’ll report to the Founder and Managing Director while also working closely with an experienced Fractional CMO, who has developed the initial eCommerce roadmap and will continue to support the business throughout its journey.

This isn’t a role where you’ll be expected to arrive and create an entirely new strategy from scratch. The opportunity has already been carefully assessed, and there is a clear series of priorities covering CRM, customer reviews, website navigation, conversion and customer acquisition.

Your role will be to turn that roadmap into action, prioritising the areas that will make the greatest commercial difference and bringing the wider team and senior stakeholders with you.

An initial priority will be reviewing and improving the company’s automated Klaviyo flows, helping to strengthen customer retention, repeat purchasing and the contribution of CRM to online revenue. You’ll then oversee the introduction of improved customer-review functionality and lead a broader review of the website’s navigation and product-discovery experience.

With a large and varied product catalogue, onsite merchandising will be central to the role. You’ll work with the content and merchandising team to ensure customers can easily find relevant products, navigate categories and discover complementary collections. You’ll also identify opportunities to improve product pages, landing pages and the wider customer journey across desktop and mobile.

Conversion is a major area of opportunity, particularly on desktop. You’ll use Shopify, analytics and customer-behaviour data to identify points of friction, develop clear recommendations and measure the impact of improvements.

You’ll also assess opportunities to grow relevant, profitable website traffic. Paid-media expertise would be useful, but this isn’t primarily a performance-marketing role. The company is open to exploring acquisition activity where there is a strong commercial case, although it is far more important that you bring excellent eCommerce, CRO and onsite trading experience Alongside the commercial responsibilities, you’ll lead and develop the existing eCommerce team, setting clear priorities and ensuring everyone understands how their work contributes to the performance of the online channel.

The softer skills required for this role are just as important as the technical ones. This is a close-knit, founder-led business, so you’ll need to take the time to understand its customers, visual identity and ways of working. You’ll be comfortable listening to different perspectives, presenting recommendations sensitively and using evidence to build confidence in change.

For someone who combines commercial eCommerce experience with empathy, patience and strong influencing skills, this is an opportunity to make a highly visible impact and become a trusted part of the company’s future.

Skills & Experience

• Strong experience in an eCommerce management, digital trading or online growth role.
• Practical experience managing and developing a Shopify website.
• Experience using Klaviyo to improve automated flows, segmentation, retention and repeat purchasing.
• A proven understanding of conversion-rate optimisation and the wider online customer journey.
• Experience improving website navigation, product discovery and onsite merchandising.
• Confidence working with a large or complex product catalogue.
• Strong commercial awareness and the ability to translate eCommerce data into clear priorities and recommendations.
• Previous experience managing and developing a multidisciplinary digital or eCommerce team.
• Experience working closely with web developers, content teams and creative stakeholders.
• Excellent stakeholder-management and influencing skills.
• The confidence to challenge constructively while remaining empathetic and collaborative.
• An appreciation of premium brands and the importance of maintaining a consistent visual identity.
• A pragmatic approach to growth, balancing revenue opportunities with profitability and long-term brand value.

This role offers a salary of up to £55,000, a competitive holiday allowance, a workplace pension, and hybrid working of 2-3 days a week. The office is based on the outskirts of Swindon and is very accessible from Bristol, Bath, Chippenham, Reading, and Cirencester.