eCommerce Growth Lead for a Premium Brand

Digital Tonic | Digital, eCommerce & Marketing Recruitment; Swindon; Hybrid; GBP 50,000 - 61,000; Full time

Benefits offered by this job

Hybrid working 2–3 days a week

Pension

Holiday allowance

Job summary

We are seeking an experienced eCommerce leader to join a founder-led lifestyle brand near Swindon. You will inherit an existing four-person team and work with a Fractional CMO to turn an eCommerce roadmap into tangible results.

The role focuses on CRM, reviews, navigation, and conversion, with a strong emphasis on using data to drive decisions. The successful candidate will optimise Klaviyo flows, improve site navigation and product discovery, and grow profitable website traffic while protecting

Qualifications

• Experience managing and developing a Shopify website and eCommerce platforms.
• Proven ability to use Klaviyo for automated flows, segmentation, retention and repeat purchasing.
• Strong understanding of conversion-rate optimization and onsite trading.

Responsibilities

• Inherit and lead an established four-person eCommerce team including web development, merchandising, content and social media.
• Turn the roadmap into action, prioritising activities with greatest commercial impact and aligning stakeholders.
• Review and improve Klaviyo flows to strengthen retention and online revenue contribution.
• Oversee website navigation, product discovery, and onsite merchandising to improve conversions.
• Lead opportunities to grow profitable website traffic while balancing brand values and profitability.
• Collaborate with web developers, content teams and creative stakeholders to deliver improvements.

Skills

eCommerce strategy

Conversion optimization

Team leadership

Stakeholder management

Customer journey

Data-driven decisions

Cross-functional collaboration

Content collaboration

Commercial awareness

Brand stewardship

Tools

Shopify

Klaviyo

Job description

We are seeking an experienced eCommerce leader to join a founder-led lifestyle brand near Swindon. You will inherit an existing four-person team and work with a Fractional CMO to turn an eCommerce roadmap into tangible results.

The role focuses on CRM, reviews, navigation, and conversion, with a strong emphasis on using data to drive decisions. The successful candidate will optimise Klaviyo flows, improve site navigation and product discovery, and grow profitable website traffic while protecting