E-commerce and Digital Manager

SUMMERILL & BISHOP LIMITED; Greater London; On-site; GBP 60,000 - 85,000; Full time

Benefits offered by this job

Senior management access

Career growth opportunities

Collaborative environment

Luxury brand exposure

Job summary

SUMMERILL & BISHOP LIMITED is seeking a Digital (Ecommerce & Website) Manager to drive growth across Shopify, CRM, and paid social. You will work hands-on with the current Digital Manager to optimise the ecommerce ecosystem and deliver a premium luxury brand experience.

Based in Greater London, you will own website performance, data insights, and integrations with ERP/CRM tools while leading CRO and retention initiatives for international markets.

Qualifications

• 4+ years hands-on ecommerce experience, ideally in luxury/ premium retail.
• Strong Shopify experience including theme editing and app management.
• Proven CRM data analysis and customer insight capabilities.
• Experience managing Meta and Pinterest advertising campaigns.
• Understanding of UX, CRO, and ecommerce best practices.

Responsibilities

• Operate and optimise the Shopify storefront for best-in-class UX and performance.
• Lead site merchandising, content updates, and promotional mechanics with attention to detail.
• Drive CRO, A/B testing, and conversion rate improvements.
• Analyse CRM data to inform personalised marketing and segmentation strategies.
• Manage paid social campaigns with focus on ROAS and brand positioning.

Skills

Ecommerce strategy

Data-driven decisions

Brand integrity

Project management

Analytical mindset

Tools

Shopify

CRM tools

Meta Business Suite

Klaviyo / Mailchimp

GA4

ERP integrations

Job description

This is a full-time, office-based vacancy within our digital team.It is an exciting opportunity for anyone who likes to use both sides of the brain, who can be analytical whilst also being creative, who is detail driven and who wants to immerse themselves in our luxury tableware brand.

As we continue to grow our digital presence and capabilities, we are seeking a talented and commercially minded Digital (Ecommerce & Website) Manager to work alongside our current digital lead to develop, optimise, and scale our digital ecosystem across website, CRM, and performance marketing channels.

This role will involve you being hands on, and at times helping with every aspect of the business. You will be exposed to the full workings of running a thriving retail enterprise and have many opportunities to make a mark.

This role is ideal for someone who is both strategic and hands-on, with strong experience in Shopify, CRM data analysis, paid social, and system integrations.

About the Brand

We are a growing luxury homeware brand known for timeless design, exceptional craftsmanship, and a strong commitment to quality. As our digital presence continues to expand globally, we are looking to invest further in ecommerce, customer insight, and digital marketing capabilities.

Role Overview

You will be instrumental in shaping and executing the next stage of our digital growth strategy, ensuring that every customer touchpoint reflects the premium standards of our brand.

You will work alongside our current Digital Manager and together will be responsible for optimising and expanding our ecommerce platform, digital marketing channels, and customer data insights, whilst overseeing the integration of our digital ecosystem — from CRM and ERP through to social commerce platforms such as Meta and Pinterest.

You will play a critical role in growing online revenue, improving website performance, and building deeper customer relationships through data‑driven decision making.

Key Responsibilities

Ecommerce & Website Management

• Manage and optimise our Shopify storefront, ensuring best-in-class user experience and performance, managing implementation with our digital agency.
• Oversee site merchandising by managing product listings, collections, content updates, and promotional mechanics with meticulous attention to detail.
• Lead ongoing website improvements, UX optimisation, and conversion rate optimisation (CRO).
• Collaborate with design, marketing, and product teams to ensure the website reflects the luxury brand experience.
• Utilise A/B testing to improve conversion rate and average order value.
• Collaborate with the creative and marketing team to maintain visual and editorial standards across the site.
• Manage third‑party Shopify apps and plugins, evaluating new tools to enhance performance and functionality.
• Ensure site speed, accessibility, and technical SEO best practices are consistently upheld.

Data & CRM Analysis

• Analyse CRM and customer data to identify opportunities for growth, segmentation, and retention, to tailor our digital communication.
• Build dashboards and reporting around key CRM KPIs:
• acquisition channels
• conversion rates
• Open rates and click throughs
• Work with CRM tools to develop data-driven marketing campaigns and personalisation strategies.
• Work with the wider team to ensure GDPR compliance and best-in-class data management practices.

Performance Marketing

• Manage and optimise paid social campaigns, particularly across Meta and Pinterest with a clear focus on ROAS and brand positioning.
• Analyse campaign performance and implement testing strategies to improve ROAS.
• Collaborate with internal or external marketing teams to ensure consistent messaging and brand positioning.
• Develop audience strategies including prospecting, retargeting, and lookalike audiences tailored to our luxury customer profile.
• Oversee creative briefing and performance analysis for paid social assets, working closely with the brand and creative teams.
• Monitor spend, pacing, and performance daily, making data‑led optimisation decisions.
• Stay ahead of platform developments and algorithm changes to ensure our approach remains best-in‑class.

Systems & Integrations

• Work closely with partner providers to maintain and improve integrations, between:
• Shopify
• ERP systems
• CRM platforms
• marketing and analytics tools
• Ensure data flows correctly across platforms, enabling accurate reporting and operational efficiency.
• Identify and resolve integration issues proactively, working with third‑party developers or internal teams as required.
• Identify opportunities to improve:
• site conversion
• Support the development of the long-term digital growth strategy.
• Stay informed on new ecommerce technologies, tools, and best practices.
• Present performance reports and strategic recommendations to senior stakeholders on a regular basis.
• Identify emerging digital trends relevant to luxury ecommerce and champion new opportunities for the brand.

Work in close partnership with the existing Digital Manager to build and grow the team's capabilities and digital maturity.

Key Skills & Experience

• 4+ years experience of hands‑on ecommerce experience, ideally within a luxury, premium lifestyle, or high‑end retail brand
• Strong experience managing Shopify ecommerce platforms— including theme editing, Liquid, app management, and performance optimisation
• Proven experience in CRM data analysis and customer insight
• Hands‑on experience managing Meta and Pinterest advertising, with a command of Meta Business Suite — campaign setup, optimisation, reporting, and creative strategy.
• Strong analytical skills and experience with performance reporting
• Excellent understanding of UX, CRO, and ecommerce best practices
• Basic Adobeor similar software knowledge
• Commercially minded with strong analytical skills —confident working with data to drive decisions.
• Excellent project management skillswith the ability to manage multiple priorities simultaneously.
• Experience working with ERP integrations such as Brightpearl, NetSuite, or similarand connected ecommerce systems
• Experience in luxury, homeware, interiors, or premium retail brands
• Familiarity with tools such as:
• Mailchimp or Klaviyo
• GA4
• Shopify apps and integrations
• Reporting tools
• Experience working with international ecommerce markets
• Experience with AI software for image manipulation and enhancement

Personal Attributes

• A collaborative, team-first mindset— comfortable working alongside an existing manager with mutual respect and shared ownership.
• A desire to learn and grow within a creative company
• Commercially minded with adata‑driven approach
• Strong attention to detail and brand sensitivity
• Comfortable working in afast‑growing business environment
• Passion forluxury brands, design, and interiors
• High attention to detail and an understanding of how brand presentation elevates customer perception.
• Calm under pressure, with strong problem‑solving abilities.

What We Offer

• Opportunity to play akey role in scaling a luxury digital brand with direct access to the senior management
• A collaborative environment working alongside our passionate team
• Significant opportunity forcareer growth as the brand expands
• A chance to see your work come to life and the effect you have on the business every day