Senior Ecommerce Manager

Kinetica UK Ltd; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Senior Ecommerce Manager to lead the growth and optimisation of UK ecommerce channels. This role involves managing the website, developing customer acquisition strategies, and ensuring seamless operations. The ideal candidate will have proven experience in ecommerce management, particularly within the beauty sector, and possess strong analytical skills. Join a dynamic team focused on delivering high-quality, customer-centric solutions while driving innovation and creativity. This is a fantastic opportunity to make a significant impact in a thriving market.

Qualifications

• Proven experience managing DTC platforms, ideally Shopify, in the beauty industry.
• Strong analytical skills with tools like Google Analytics and Triple Whale.

Responsibilities

• Develop strategies for conversion and revenue growth across DTC and marketplace channels.
• Collaborate with marketing teams to execute campaigns and optimise customer experience.

Skills

Ecommerce Management

Digital Marketing

Analytical Skills

SEO Optimization

Customer Acquisition

Project Management

Tools

Google Analytics

Shopify

Triple Whale

Klaviyo

Meta

Job description

This global Haircare brand is known for its groundbreaking products that have revolutionised the industry. With over 130 major beauty awards, the company is a leader in its field, delivering high-quality, customer-centric solutions. The brand has a strong presence in major global markets and is committed to innovation, creativity, and solving unmet consumer needs through its award-winning products.

As Senior Ecommerce Manager, you will take charge of growing and optimising the UK ecommerce channels. Reporting to the Brand Marketing Director, you’ll manage the website, develop strategies for customer acquisition, and ensure seamless site operations. With a focus on revenue growth, user experience, and digital marketing, you'll lead cross-functional teams and work closely with digital agencies and technology partners to deliver the best-in-class ecommerce experience.

Responsibilities

• Website Management & Trading
  Develop strategies to drive conversion and revenue growth across DTC and marketplace channels.
  Ensure a seamless and engaging user experience on the website, driving revenue, conversion rates, and traffic.
  Collaborate with the wider marketing team to execute campaigns and coordinate promotional calendars.
  Forecast inventory and work with the supply chain to ensure stock availability.
  Manage website merchandising and content updates to optimise shopping experience.
  Analyse performance using tools like Google Analytics and Triple Whale to inform future strategies and improve conversion rates.
  Oversee UX/UI improvements to enhance usability and drive customer engagement.
  Troubleshoot and implement new features with developers and agencies.
  Utilise A/B testing and performance metrics to inform strategic decisions.
  Maintain relationships with key ecommerce partners, marketplaces, and digital agencies.
  Stay ahead of industry trends and technologies to maintain a competitive edge.
• Digital Growth & Acquisition
  Work with digital marketing teams to optimise paid media and customer acquisition strategies.
  Enhance SEO on the website to increase organic traffic and improve rankings.
  Support the email marketing strategy, focusing on segmentation and personalisation.
• Customer Experience & Retention
  Work with the Brand Manager to optimise CRM and email marketing strategies.
  Collaborate on implementing loyalty programmes and retention strategies to drive repeat purchases.

Experience Requirements

• Proven experience in managing DTC platforms, ideally Shopify, within the beauty or haircare industry.
• Strong analytical skills, with experience using tools like Google Analytics, Triple Whale, Meta, and Klaviyo.
• Commercial expertise in driving ecommerce growth and performance marketing strategies.
• Proven track record of scaling ecommerce businesses and increasing revenue.
• Ability to work autonomously and collaboratively with global teams.
• Excellent organisational and project management skills.

Location: London
Country: United Kingdom
Contract Type: Full Time
Salary: £Competitive

Job Reference: SEMCJ25
Sector: Beauty & Wellness
Role: Ecommerce
Market: Beauty

As part of the application process, we will store your details on our database. Due to the high volume of applications we receive, we are unable to respond to every applicant. Successful applicants will be contacted by the relevant consultant. If you haven’t heard from us within 2 weeks, then unfortunately, your application has been unsuccessful at this time, but please do continue to check our website for other suitable opportunities.