Senior eCommerce Manager

Perfect Moment; Greater London; On-site; GBP 50,000 - 90,000; Full time

Job summary

An established industry player seeks a dynamic eCommerce Manager to lead the digital commerce strategy. This role involves optimizing customer journeys through data-driven insights, executing marketing campaigns, and managing product launches. You will collaborate with various teams to ensure brand messaging is impactful and consistent across all channels. If you thrive in a fast-paced environment and have a passion for digital marketing and eCommerce, this is the perfect opportunity to make a significant impact in a creative and innovative setting.

Benefits

Flexible working hours

Health insurance

Employee discounts

Professional development opportunities

Qualifications

• Proven experience in eCommerce and digital marketing.
• Strong analytical skills with a focus on data-driven decision making.
• Ability to manage multiple projects and teams effectively.

Responsibilities

• Lead the digital trade calendar and promotional strategy.
• Define and execute CRM strategy across email and SMS.
• Oversee end-to-end product launches and collection setup.

Skills

eCommerce Strategy

Digital Marketing

CRM Management

SEO Strategy

Data Analysis

Project Management

Content Creation

Education

Bachelor's Degree in Marketing or Business

Master's Degree (preferred)

Tools

Ometria

Google Analytics

Meta Ads

Google Ads

TikTok Ads

Job description

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This role leads the end-to-end execution and optimisation of the brand’s digital commerce ecosystem — driving revenue, performance, and brand storytelling across eCommerce, CRM, digital marketing, content, and affiliate channels. Working closely with internal teams and external agency partners, this person is responsible for executing collection launches, trade campaigns, and digital content while optimising the customer journey through insight-led decision-making.

They are a strategic operator who blends creativity with commercial thinking, ensuring every touchpoint — from a product page to an email journey — delivers on brand vision and drives meaningful business results.

This role has 1 direct report.

Key responsibilities;

eCommerce Trade & Reporting

• Lead the digital trade calendar — aligning product availability, promotions, and marketing support to drive performance.
• Own promotional strategy and execution, from markdowns to exclusive online activations.
• Manage weekly trade reporting, analysing site metrics (conversion, AOV, bounce rate, sell-through) and sharing actionable insights.
• Oversee product setup and lifecycle: PDP creation, pricing, inventory, asset alignment, and metadata management.
• Execute and optimise site merchandising, ensuring high-performing product journeys and category structures.
• Collaborate with Merchandising, Marketing, and Operations to align assortment and messaging.
• Identify assortment gaps and customer behaviour trends to inform future planning.
• Run weekly trade meetings and drive commercial alignment across departments.
• Own the seasonal content calendar for site, email, paid, and social, ensuring messaging and visuals are consistent and impactful.
• Brief internal and external creatives across copy, design, and development, and manage end-to-end production.
• Build and ensure content reflects seasonal priorities, brand tone, and commercial goals.
• Analyse content engagement and optimize based on data.
• Manage content systems and asset libraries for version control and accessibility.
• Run the SEO roadmap across content deliverables with agency support

CRM & Retention

• Define and execute CRM strategy across email and SMS, from customer acquisition to re-engagement.
• Build, test, and manage automated journeys and segmentation strategies based on behaviour and transaction data.
• Lead campaign briefing, scheduling, and performance reporting.
• Partner with platforms (Ometria, Attentive) to enhance capabilities and troubleshoot.
• Ensure full GDPR compliance and data security standards.

Digital Marketing

• Own the relationship with the performance marketing agency (Meta, Google, TikTok) — aligning on calendar, audiences, and spend.
• Set affiliate strategy and oversee agency relationship, and lead onboarding of new partners.
• Brief campaigns, review creative, and approve messaging in line with brand and performance needs.
• Monitor KPIs (ROAS, CPA, CTR, CPC), analyse trends, and guide optimisations.
• Partner with CRM to build and sync audience segments across email and paid.
• Lead SEO strategy in partnership with the agency — reviewing audits, technical fixes, and content performance.
• Track performance monthly and manage budget pacing to hit efficiency goals.

Product Launches & Collection Setup

• Oversee end-to-end launch planning — from final assortment sign-off to category structure, landing page UX, and homepage banners.
• Approve collection page designs and ensure alignment with marketing themes and SEO best practices.
• Collaborate with CRM and Marketing to ensure cohesive campaign support across all channels.
• Manage PDP setup and QA: pricing, sizing, categorization, metadata, and imagery.
• Ensure all products are live, linked, and performing, resolving gaps in real time.
• Monitor launch metrics (conversion, bounce, engagement) and feed learnings into future drops.

Ecommerce Shoot Management

• Define creative direction and asset needs by category and campaign.
• Align with cross-functional teams on styling, product priorities, and brand vision.
• Manage logistics, shoot schedules, and briefs for stylists, photographers, and studios.
• Oversee shoot-day execution and post-production (retouching, approvals, tagging).
• Distribute assets to eComm, marketing, and social, ensuring timely go live.

About Perfect Moment

We started life in the technicolour 80s in Chamonix; founded by sports filmmaker and professional skier Thierry Donard. Twenty years of sportswear experience informs every design, with best-in-class materials still part of every product.

We’re inspired by free spirits as well as free riders. Trailblazers who might not come close to a ski run. We’re for anyone who’s unafraid to stand out – with the fashion they wear and the moments they make. We’re still all about that perfect moment. But it could happen on and off the slopes. Our collections marry the extreme demands of nature with those of city life.

We blend Fashion with Function for everyone.

We exist to inspire the Moment Maker.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Retail

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