Senior eCommerce Manager

HP Recruitment; Birmingham; Hybrid; GBP 40,000 - 65,000; Full time

Job summary

HP Recruitment is recruiting an eCommerce Manager for an ambitious SME, owning the D2C channel and driving online revenue in a multi-million pound ecommerce operation.

You will oversee CRM activities and work with agencies across PPC, SEO, and other performance channels, applying strong analytics to improve conversion and digital performance. Expect a hands-on SME environment with one day a fortnight in the West Midlands office.

Qualifications

• eCommerce and online trading experience within a consumer-facing business.
• Commercial mindset with a track record of driving online growth.
• Knowledge of CRM and digital acquisition channels including PPC and SEO advantageous.
• Strong analytical skills and data-driven decision making.
• Proactive, hands-on approach with autonomy in an SME environment.

Responsibilities

• Own the website and its commercial performance with real ownership of the multi-million pound channel.
• Drive online revenue and optimize conversion, acquisition, and digital performance.
• Oversee CRM activity and collaborate with agencies across CRM, PPC, and SEO.
• Analyse performance, test ideas, and contribute across different areas of digital/eCommerce.
• React quickly in a close-knit SME environment and take ownership of results.

Skills

eCommerce experience

Commercial mindset

CRM knowledge

PPC knowledge

SEO knowledge

Analytical skills

Autonomy in SME

Tools

CRM platforms

PPC tools

SEO tools

Job description

This role will require one day a fortnight in the office in the West Midlands

We're recruiting an eCommerce Manager for an ambitious and growing SME as they look to continue their investment in their D2C channel.

This is a broad, hands-on digital role with real ownership of the website and its commercial performance and responsibility for a multi-million pound channel. You'll take responsibility for driving online revenue, continually looking at how the website is trading and identifying opportunities to improve conversion, customer acquisition and overall digital performance.

Alongside eCommerce and trading on a day to day , you'll have oversight of the wider digital acquisition mix - managing CRM activity and working closely with specialist agencies across CRM, PPC, SEO and other performance channels.

As part of an SME, you'll have plenty of autonomy and will be expected to get stuck in - analysing performance, making changes, testing ideas and getting involved across different areas of digital and eCommerce when needed. This is a fantastic opportunity to join a business that has great foundations, a lovely brand and now want to really drive their eCommerce on to the next level. This is a hands on role and will suit someone comfortable working in close knit environment, and very much doing the do with the support one indirect report.

What we're looking for:

• eCommerce and online trading experience within a consumer-facing business
• A commercial mindset with a track record of driving online growth
• Good knowledge of CRM and digital acquisition channels including PPC and SEO would be advantageous
• Strong analytical skills and confidence using data to make decisions
• A proactive, hands-on approach and the ability to thrive with autonomy in an SME environment

This is a great opportunity for someone who enjoys the breadth of working in a smaller business - where you can make decisions quickly, see the impact of your work and take genuine ownership of eCommerce and digital performance.