Senior Digital Marketing Manager

Wessex Internet; Guildford; Hybrid; GBP 40,000 - 45,000; Full time

Job summary

An innovative internet service provider is looking for a Senior Digital Marketing Manager to lead their marketing strategies. In this pivotal role, you will drive lead generation and increase brand visibility through comprehensive digital marketing efforts. You'll manage SEO, PPC, and social media campaigns while collaborating with agencies to optimize performance. This is a fantastic opportunity to join a fast-growing company that values teamwork and personal growth. If you're passionate about digital marketing and eager to make an impact, this role is perfect for you!

Benefits

25 days annual leave plus bank holidays

Option to buy/sell additional holiday

Enhanced Family Pay

Private Medical Insurance

Life Assurance

Income Protection

Cycle to Work Scheme

Free breakfast and snacks

Free onsite parking

75% discount on Wessex Internet package

Qualifications

• 3+ years of experience in digital marketing with hands-on experience in managing campaigns.
• Strong knowledge of analytics and experience with SEO tools.

Responsibilities

• Develop and execute digital marketing strategies to drive leads and enhance brand awareness.
• Manage and optimise digital marketing channels including SEO, PPC, and social media.

Skills

Digital Marketing

SEO

PPC

Google Ads

Facebook Ads

Microsoft Ads

Google Analytics

Conversion Rate Optimisation

Data Analysis

Content Management

Education

Bachelor's Degree in Marketing or related field

Tools

Salesforce

Umbraco CMS

Job description

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Base pay range

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Talent Acquisition Lead at Wessex Internet

About Wessex Internet

We are a fast-growing, innovative Internet provider, delivering full-fibre broadband across rural areas in the Southwest, including Dorset, Somerset, New Forest, and now expanding our network into Wiltshire. Dedicated to delivering lightning-fast broadband to thousands of countryside homes and businesses, we are different to most Alt Nets in that we design, build, and operate our own network to ensure every connection meets our high standards.

Late last year, we celebrated an exciting milestone in connecting our 10,000th customer to our full-fibre service. This achievement highlights our commitment to exceptional customer service and is reflected in our customer reviews and trust pilot scores.

We’re a growing business built on teamwork, where each contribution is valued and has a part to play in our successes. With a focus on personal and professional growth, we offer endless opportunities to make an impact. As we continue to grow, we are seeking passionate individuals to join our team.

The Role

Wessex Internet have a new & exciting opportunity to join us as a Senior Digital Marketing Manager. You will report into our Head of Marketing. You will lead the development and execution of comprehensive digital marketing strategies that drive lead generation, increase sales, and enhance brand visibility. This role involves managing and optimising a range of digital channels, including SEO, PPC, and social media across Google, Meta, and Bing. The ideal candidate will collate the data to continuously refine marketing tactics for improved ROI and performance. You will also need to have a good analytic background in paid media.

Responsibilities include overseeing content planning and execution, managing relationships with digital marketing and web development agencies, and implementing A/B testing to improve lead generation and conversion rate optimisation (CRO).

You will also be responsible for the day-to-day management of the CMS, it’s integration with Salesforce deploying updates and SEO best practices.

Key Responsibilities:

• Develop and execute comprehensive digital marketing plans that drive leads, sales and enhance brand awareness
• Manage and optimise digital marketing channels, including SEO, PPC, organic and social media across Google, Meta and Bing
• Continuously optimise strategies and make data-driven adjustments to improve outcomes and ROI
• Ability to create a digital marketing content plan across channels and execute this using a test and learn approach
• Work closely with our digital marketing agencies optimise PPC, display, and paid social campaigns
• Ensure best practices for online creative, implementing A/B testing to optimise ad performance
• Oversee the day-to-day management of the company website, ensuring content updates and optimisations using Umbraco CMS
• Collaborate with our web development agency and Salesforce developer to deliver website change projects, bug fixes, and enhancements that cannot be completed within the CMS
• Increase organic traffic by ensuring the website adheres to SEO best practices and conduct regular keyword research and optimise website content for search engine visibility
• Lead, mentor, and develop the Digital Marketing team, fostering a collaborative and innovative work environment

Requirements:

• 3+ years experience in digital marketing with hands-on experience of managing search, display and paid social campaigns
• Strong knowledge of analytics including knowledge of Google Ads (Search and Display), Facebook Ads, Microsoft Ads and Google Analytics
• Strong Excel skills and ability to create and update reports, drawing out useful insights
• Experience in conversion rate optimisation and using data to improve website performance
• Commercial/analytical mindset
• Experience of using website content management systems
• Previous knowledge/experience using Salesforce or other CRM system would be advantageous
• Previous experience of managing agencies desirable
• Good understanding of Search Engine Optimisation and previous experience using SEO tools
• Proactive and enthusiastic - keen to take ownership of projects
• 25 days on annual leave, plus bank holidays
• The option to buy or sell an additional 5 days holiday
• Enhanced Family Pay
• Private Medical Insurance
• Life Assurance
• Income Protection
• Cycle to Work Scheme
• Opportunities to progress your career - we’re a young, fast-growing business that is proud of our team of homegrown specialists. Whether you want to step up to lead a team, or expand your skills in a new area, we’ll help you reach your potential
• Free breakfast - including fruit, snacks, teas & coffees available throughout the day
• Free onsite parking
• 75% discount to Wessex Internet package

Find out what it’s really like to work at Wessex Internet from some of our team by visiting https://www.wessexinternet.com/careers/ and watch our short video https://youtu.be/5U1j7GzB3Cc

Salary: £40,000 to £45,000 per annum, depending on experience

Role Type: Full Time/ Permanent

Hours: 40 hours per week

Location: Office based Nr Blandford Forum, Dorset 8am - 5:30pm Monday to Friday. Hybrid work, minimum 3+ days in the office per week.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Technology, Information and Internet

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