Senior Marketing Manager (Ref: 5611)

Ministry of Justice UK; London; On-site; GBP 41,000 - 55,000; Full time

Job summary

An established industry player is seeking a Senior Marketing Manager to lead innovative marketing campaigns that resonate with diverse audiences. This role involves project management of high-impact recruitment initiatives aimed at enhancing public perception and driving quality applications for crucial roles. The ideal candidate will have a strong background in marketing, experience with data-driven strategies, and a passion for collaboration. Join a dynamic team dedicated to making a difference in the lives of individuals through effective communication and outreach efforts.

Benefits

Civil Service Pension

Flexible Working Options

Learning and Development Opportunities

Annual Leave

Public Holidays

Season Ticket Advance

Qualifications

• Experience in managing marketing campaigns across various media.
• Strong understanding of data-driven marketing strategies.

Responsibilities

• Oversee delivery of recruitment marketing campaigns.
• Collaborate with agencies to develop impactful content.

Skills

Marketing Campaign Management

Data Analysis

Communication Skills

Stakeholder Management

Creative Development

Education

Degree in Marketing or Related Field

Tools

Google Analytics

Data Visualization Tools

Job description

East Midlands (England), East of England, London (region), North East England, North West England, Scotland, South East England, South West England, Wales, West Midlands (England), Yorkshire and the Humber

Job Summary

Please refer to the job description

Job Description

Senior Marketing Manager (SIO)

Contact: Laura Graham ([e-mail])

This is an exciting opportunity for a marketing professional to join a high performing and highly motivated team, delivering marketing and advertising campaigns that make a difference to people’s lives.

The Recruitment Marketing team is a specialist marketing function within the Recruitment and Retention Communications (RRC) team – part of the Ministry of Justice’s award-winning communications team. We are responsible for delivering high impact recruitment marketing campaigns that ensure the Ministry of Justice has the people it needs to deliver its priorities of swift access to justice, protecting the public and reducing reoffending. This includes attracting several thousand new prison and probation staff each year and 2,000 magistrates.

Our new flagship ‘Extraordinary Jobs’ campaign launched in September 2023, to bring together all recruitment for HM Prison and Probation Service under one unifying campaign brand.

Role Overview

The Senior Marketing Manager role offers the opportunity to deliver data-driven marketing campaigns to influence public opinion and behaviour and help shape the perception of the MoJ’s work with key audiences.

The successful candidate will project manage and oversee delivery and evaluation of external marketing for the prison recruitment campaigns. This could be across paid media, partnerships, PR or a combination of channels.

You will help define communications objectives, develop in-depth understanding of our audiences, work with agencies to create content for a wide range of external channels and evaluate the impact and success of communications.

The Recruitment Marketing team utilises a variety of marketing channels (including paid media, paid partnerships, influencers, email, PR, TV and digital audio) to drive awareness and consideration in our prison, probation and magistrate roles.

This role is ideal for a dynamic and creative communicator who has experience in developing and implementing marketing campaigns and is passionate about executing best-in-class communications.

Key Responsibilities

• Campaign delivery: Project manage and oversee delivery of the MoJ’s priority recruitment campaigns, both through building awareness and consideration of priority roles and driving quality applications.
• Work with research agencies and in-house resource to develop, deliver and evaluate campaigns against clear objectives, outcomes and timeframes.
• Successfully deliver data-driven campaign messages across multiple platforms and channels - collaborating with stakeholders, agency partners and other government departments.
• Advise, influence and collaborate with agencies, in-house teams and partners to achieve optimised shared goals, improving ROI on paid media where possible.
• Work with creative agencies to develop creative and content that resonates with your target audience and is suitable for a variety of marketing channels.
• Source and manage a pool of case studies to bring your communications to life.
• Manage and oversee campaign budgets.
• Develop strong sector knowledge and a good understanding of the business priorities for different policy areas, helping to anticipate and identify opportunities and risks by liaising with policy and operational teams in the department.
• Regularly update content on the recruitment websites so they remain relevant and provide applicants with the most important recruitment information, adhering to best practice content design.
• Briefing and advising staff across the department at all levels on communications and campaigns, including Ministers, frontline staff and senior policy and operational colleagues.
• Line management of a (IO) Recruitment Marketing Manager to help you deliver on the above.
  
  

Person specification

• You are experienced in marketing and/or advertising across any of paid, owned or earned media
• You have experience managing external agencies (media planning, media buying, creative, PR) to deliver against shared goals, or have agency experience yourself
• You have experience of marketing evaluation (e.g. Google Analytics, UTM tagging, data visualisation tools)
• You have an understanding of data and how to use it effectively in planning and evaluating campaigns
• You are able to communicate clearly and with confidence, both verbally and in written format
• You have experience communicating with different demographics, and have a proven track record of delivering messaging to a wide range of communities and audiences
• You are a team player and a champion of collaboration and innovation, who is comfortable working under pressure.
  
  

How To Apply

Please submit a CV and statement of suitability (no more than 750 words) explaining how your skills and experience make you the ideal candidate for this role with reference to the key responsibilities and person specification above.

We'll assess you against these behaviours during the selection process:

• Communicating and Influencing
• Delivering at Pace
• Managing a Quality Service
  
  

Senior Marketing Manager (SIO)

Contact: Laura Graham ([e-mail])

This is an exciting opportunity for a marketing professional to join a high performing and highly motivated team, delivering marketing and advertising campaigns that make a difference to people’s lives.

The Recruitment Marketing team is a specialist marketing function within the Recruitment and Retention Communications (RRC) team – part of the Ministry of Justice’s award-winning communications team. We are responsible for delivering high impact recruitment marketing campaigns that ensure the Ministry of Justice has the people it needs to deliver its priorities of swift access to justice, protecting the public and reducing reoffending. This includes attracting several thousand new prison and probation staff each year and 2,000 magistrates.

Our new flagship ‘Extraordinary Jobs’ campaign launched in September 2023, to bring together all recruitment for HM Prison and Probation Service under one unifying campaign brand.

How To Apply

Please submit a CV and statement of suitability (no more than 750 words) explaining how your skills and experience make you the ideal candidate for this role with reference to the key responsibilities and person specification above.

We'll assess you against these behaviours during the selection process:

• Communicating and Influencing
• Delivering at Pace
• Managing a Quality Service
  
  

Person specification

Please Refer To The Job Description

Behaviours

We'll assess you against these behaviours during the selection process:

• Communicating and Influencing
• Delivering at Pace
• Managing a Quality Service
  
  

Technical skills

We'll assess you against these technical skills during the selection process:

• Ideas
• Implementation
  
  

Alongside your salary of £41,463, Ministry of Justice contributes £12,011 towards you being a member of the Civil Service Defined Benefit Pension scheme. Find out what benefits a Civil Service Pension provides.

• Access to learning and development
• A working environment that supports a range of flexible working options to enhance your work life balance
• A working culture which encourages inclusion and diversity
• A Civil Service pension with an employer contribution of 28.97%
• Annual Leave
• Public Holidays
• Season Ticket Advance
  
  

For more information about the recruitment process, benefits and allowances and answers to general queries, please click the below link which will direct you to our Candidate Information Page.

Link: https://justicejobs.tal.net/vx/candidate/cms/About%20the%20MOJ

Selection process details

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Experience and Technical skills.

https://justicejobs.tal.net/vx/candidate/cms/About%20the%20MOJ

Feedback will only be provided if you attend an interview or assessment.

This vacancy is using Success Profiles (opens in a new window), and will assess your Behaviours, Experience and Technical skills.

Security

Successful candidates must undergo a criminal record check.

Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check (opens in a new window).See our vetting charter (opens in a new window).

People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Successful candidates must undergo a criminal record check.

Successful candidates must meet the security requirements before they can be appointed. The level of security needed is security check (opens in a new window).See our vetting charter (opens in a new window).

People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This Job Is Broadly Open To The Following Groups:

• UK nationals
• nationals of the Republic of Ireland
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window)
• nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS)
• individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020
• Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service
  
  

Further information on nationality requirements (opens in a new window)

Working for the Civil Service

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).

The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

The Civil Service Code (opens in a new window) sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles (opens in a new window).

The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan (opens in a new window) and the Civil Service Diversity and Inclusion Strategy (opens in a new window).

This vacancy is part of the Great Place to Work for Veterans (opens in a new window) initiative.

Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

Job Contact :

• Name : SSCL Recruitment Enquiries Team
• Email : [e-mail]
• Telephone : [phone]
  
  

Recruitment team

• Email : [e-mail]
  
  

Further information

Appointment to the Civil Service is governed by the Civil Service Commission’s Recruitment Principles. I you feel a department has breached the requirement of the Recruitment Principles and would like to raise this, please contact SSCL ([e-mail]) in the first instance. If the role has been advertised externally (outside of the Civil Service) and you are not satisfied with the response, you may bring your complaint to the Commission. For further information on bringing a complaint to the Civil Service Commission please visit their web pages: http://civilservicecommission.independent.gov.uk/civil-service-recruitment/complaints/

https://jobs.justice.gov.uk/careers/JobDetail/5611?entityId=5611