Senior Digital Marketing Executive - Affiliates & Display

Liberty.; Greater London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading company is seeking a Senior Digital Marketing Executive to manage Affiliates & Display channels. The role involves developing strategies, collaborating with teams, and analyzing campaign performance to support commercial objectives. Ideal candidates will have strong analytical skills and a passion for digital marketing.

Qualifications

• Minimum 3 years in Digital Marketing.
• Strong attention to detail and quality of work.
• Ability to meet tight deadlines.

Responsibilities

• Develop data-driven strategies with media agencies.
• Collaborate with creative teams for Display banners.
• Conduct weekly and post-campaign analyses.

Skills

Excel

Google Analytics

Creative Thinking

Problem Solving

Communication

Organizational Skills

Job description

Senior Digital Marketing Executive - Affiliates & Display

Our rapidly expanding Ecommerce team is seeking a highly organized, ambitious, and strategic-thinking Senior Digital Marketing Executive to manage our Affiliates & Display channels.

You will oversee performance campaigns within our UK and US Affiliate networks and manage Display activity in the UK, collaborating with agencies. As a highly analytical and motivated individual, you will make data-driven decisions while maintaining brand message consistency. You will work with internal and external stakeholders, including Creative and Marketing teams, to ensure campaigns are aligned across online and offline channels, supporting Liberty London’s strategic and commercial objectives.

Responsibilities

1. Develop data-driven strategies with media agencies and the Digital Marketing Manager to grow our Affiliate network and enhance Display performance.
2. Plan, brief, and track Affiliate newsletters, commissions, and placement strategies.
3. Collaborate with creative teams to brief Display banners aimed at driving performance and engagement.
4. Build and manage influencer and content campaigns within our Affiliate channel alongside internal Influencer and PR teams.
5. Coordinate with trade, digital design, and content teams to create content plans and streamline briefing and feedback processes.
6. Liaise with Affiliate partners and our Digital Team to share learnings and develop a holistic digital approach.
7. Work with Display and Affiliate agencies to optimize performance, set, and review targets aligned with budgets, and manage agency relationships with the Digital Marketing Manager's support.
8. Support commercial and brand goals through internal collaboration.
9. Assist the Digital Marketing Manager in forecasting KPIs and managing spend for Affiliate and Display channels.
10. Deliver customer insights to inform business decisions.
11. Conduct weekly and post-campaign analyses using media reports and analytics tools.
12. Develop processes to reduce friction and improve channel efficiency.
13. Research and propose new marketing opportunities to increase brand awareness and customer acquisition.
14. Work with the Web Team to ensure effective management of marketing tracking tags and feeds.
15. Utilize customer data to support cross-channel campaigns.
16. Lead on resolving and monitoring Display feed issues.
17. Connect digital activities with in-store journeys to demonstrate opportunities and scale.

Qualifications

1. Strong skills in Excel and Google Analytics.
2. High attention to detail and quality of work.
3. Open to creative thinking and problem solving.
4. Organized with the ability to meet tight deadlines.
5. Proactive team player eager to improve activities.
6. Adaptable to the evolving digital landscape.
7. Confident in interacting with designers, trade teams, copywriters, marketing teams, project managers, and agencies.
8. Passionate about Digital Marketing.
9. Commercially minded and creatively driven.
10. Excellent verbal and written communication skills.
11. Strong organizational and administrative skills.
12. Ability to work independently or under instruction.
13. Ability to meet deadlines.
14. Team-oriented with a willingness to learn and take feedback.
15. Demonstrable commitment to personal development and awareness of digital marketing trends.
16. Thinking big!

Experience

• Minimum 3 years in Digital Marketing.

Nice to Have

• Understanding of Display Marketing.
• Experience in retail ecommerce.
• Experience working with Partnerize Affiliate agency.